Marketing Manager

Job type:
3 months
Harvey Nash Plc
flag_no United Kingdom
project ID:

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Our client in Aberdeen require a Senior Marketing Manager to join their team for an initial 3 month contract. This role will start ASAP ideally. You will be supporting the Head of Communications and Marketing, developing plans and briefs. You will line manage a team, working closely with the Digital Marketing Manager.

Main Duties will include:

* Gain an understanding of relevant policy positioning and objectives, working with policy colleagues to fully understand priorities

* Oversee events, education and digital teams and develop a close working relationship with the press team to ensure a fully integrated service

* Manage and input into qualitative and quantitative insight projects, ensuring all marketing and communications work is based on insight and evidence

* Ensure website is developed strategically to ensure it is the best support tool for our audiences it can be, and in the development of social media activity to support marketing campaigns

* Manage external supplier and agency relationships, providing full written briefs and adopting a collaborative approach

* Overall responsibility for budget for marketing, events, education and digital projects

* Oversee provision of brand guidelines and advice to colleagues and external agencies, printers etc, by the Marketing Manager to ensure consistency and quality

Essential Skills/Experience Required:

* Marketing or Communications degree or diploma and/or proven skills and relevant experience within a management role in marketing/agency/planning environment

* Line management experience

* Experience of managing integrated marketing campaigns

* Understanding of qualitative/quantitative research and evaluation techniques

* Ability to manage multiple internal and external stakeholders

* Membership of and/or involvement with relevant industry bodies eg MSS, CIM, IPA

* Experience of managing events would be advantageous

* The ideal candidate will also have digital marketing/website experience, and exposure to public sector marketing and ideally social (behavioural change) marketing

Please apply using link below.