Description
Marketing Analytics Manager - B2B - Consumer Facing - Econometric Models, Testing Control Analytics - Stakeholder Management
My client a leading Energy and Utilities Organisation are seeking a Marketing Analytics Manager to drive continuous improvement in the effectiveness and efficiency of all UK marketing and communication activity.
The successful candidate will have previous experience of establishing financial and analytical evaluation frameworks and leading improvement agendas.
With expertise in:
- Marketing performance measurement and optimisation across a full spectrum of marketing channels
- Stakeholder influencing and a proven ability maintaining good, working relationships
- Econometric Modelling
- Testing Control Analytics
- Simplifying complex findings into clear recommendations
- Driving financial improvements
- Validating and challenging marketing effectiveness methodologies
- Deconstructing and answering complex questions
- Operating within Consumer-facing or B2B companies
Any knowledge of the energy or utility sector is highly advantageous
Core Duties will include:
- Drive continuous improvement of marketing effectiveness and efficiency by establishing and leading improvement agenda for overall Marketing & Communications function
- Establish best-practice marketing effectiveness analytical framework
- Support in establishing best-practice financial oversight and governance of marketing budget, establishing clear link between budgets and outcomes
- Support budgeting, identifying opportunities to drive growth or realise efficiencies
- Support in putting in place optimum marketing and media plans to deliver marketing objectives
- Recommend changes to activity (stop/start/do differently) to better optimise marketing activity plans and budget allocations
- Challenge inefficient and ineffective activity and recommend alternatives
- Manage virtual team of budget controllers to give clear understanding of marketing effectiveness and budget outcomes; no direct reports
- Drive efficiency and effectiveness improvement of >£10m marketing budget