Description
The future of marketing is in innovation, evolution and data...
My client is transforming their marketing - embracing the latest technologies and emerging digital channels whilst being committed to providing the best place to learn the marketing skills of tomorrow.
Join them and see for yourself how their firm commitment to Helping Britain Prosper is producing exciting Marketing opportunities as they build heir iconic brand portfolio and make a positive difference to over 30 million customers.
And as one of their Performance Insights Managers you'll play a key role that matters greatly in their Marketing Performance function - contributing as part of an expert team of analytical marketing managers to deliver world class reporting on campaigns and brands.
You would be responsible for:
- Delivering regular and ad hoc campaign assessments for marketing communication program
- Making action-orientated recommendations - telling the 'story' of campaign performance across ATL channels
- The effective visualisation of campaign performance outputs
- Meeting regular reporting deadlines whilst prioritising and juggling short-term tactical ad hoc reporting requests within the team
- Building the capability and expertise levels in junior colleagues and sister teams
- Working with other teams on shaping any new reporting as part of the ongoing improvements work to marketing reporting
We are looking for the following in you:
- Experience gained across all aspects of B2C (and potentially B2B) marketing, with an appetite and aptitude for data-led insight or a background in Marketing Effectiveness gained in the B2C space
- A deep understanding of brand and campaign measurement and conversion strategies throughout the purchase funnel
- A knowledge of digital and content marketing and its measurement
- A level of data literacy (VBA, Excel, SQL etc.) using multiple data sources to enable you to challenge, confirm and draw out insights and conclusions
- A knowledge of consumer research methodologies/applications and the ability to map research results to commercial and business outcomes
- Experience in translating complex concepts and insights into accessible and straightforward recommendations and impactful visual materials for audiences up to Divisional Board level
- Experience of customer segment-led approach to marketing activities and reporting
My client enjoys an energizing environment and a culture that is passionate about equal opportunity whilst ensuring their colleagues represent the communities they serve.
So, be part of a team where you're given the confidence to be your whole and best self as they journey to lead the industry sector in Marketing Performance to ensure their brands remain relevant and distinctive.