Description
We are currently recruiting for Omni-Channel Marketing Manager (Banking Product) to join a top 4 UK banking organisation located in Canary Wharf, London.
About Reed Professional Services (RPS)
Reed Professional Services (RPS) is a Management Consultancy, technology services and outsourcing company specialising in IT, financial services and associated sectors. We specialise in partnership solutions, people skills and providing stability giving our clients powerful solutions and focused approach.
Daily rate: £450 - £550 Per Day
Duration: 3 months contract
Location: Canary Wharf, London
Role Profile
This role is responsible for the commercial performance ambitions for Digital Banking and across other channels to drive revenue growth and cost reduction.
- Be an expert on marketing techniques and omni channel execution - influencing the plans of Directors in the partner products and segments and across the wider Digital banking and Commercial teams.
- Drives opportunities to increase the effectiveness performance marketing and targeting.
- Develops product, segment and channel plans including targets and performance goals.
- Contributes to team and wider thinking on commercial performance, forecasting and planning.
- Supports delivery of P&L uplift in line with product, channel or segment objectives and integration of activity appropriate.
- Constantly pushes the Product and Commercial teams to increase acquisition and growth through all channels, tracking to sales forecasts and providing the data driven view of business opportunities for BUK.
- Contributes to pan product, pan channel oversight of targeted commercial delivery and opportunities.
Contributes to product and segment strategy across the following disciplines: -
- Data driven targeting
- Direct marketing
- Performance marketing
- Digital optimisation
- Colleague channel engagement
You will be working on a product across all channels and you must be commercially minded.
Required Skills and Competencies
Essential:
- Financial Services experience, preferably banking.
- Online Marketing, page conversion/banner conversion optimisation, performance marketing OR Offline marketing such as DM and email
- Attribution and optimisation of media
- Omni-channel marketing strategy
- Nudge based customer journeys
- Reporting and insight experience
- Well-versed in web analytics, ideally Adobe Ad-Hoc
- Commercial perspective - understanding of, the Commercial and Digital Banking strategy and the commercial consequences of contact strategy and optimisation decisions
- Engage with senior stakeholders to ensure plans are both stretching and grounded in sound data principles
- Experience of delivering omni channel communications as part of a wider team
- Knowledge of the application of Brand principles
- Very strong stakeholder management experience
Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it. You can opt out at any time using the links provided.