Description
Campaign (Comms) Delivery Analyst
Start Date: ASAP
Contract Length: Initial 6 months
Location: Solihull
Rate: £Competitive
The Role:
As the Campaign (Comms) Delivery Analyst you will be supporting the Workload Forecast Analyst to understand installation plan targets and then to develop and execute multi-channel customer marketing campaigns, designed to educate customers and drive action to book appointments to have smart meters installed.
Key Responsibilities:
- Execution of pre-agreed customer contact strategies for our customers
- Planning a variety of multi-channel campaigns, designed to increase customer appointment rates
- Daily tracking and reporting of the success of all of the campaigns
- Taking an agile In day/in week/in month approach to optimising effective communication channels (trialling different communication methods) to increase customer appointment rates
- Work with our customers (energy suppliers) to create engaging white mail, email and SMS campaign templates
- Carry out A/B testing campaigns to trial different approaches to drive greater conversion rates and customer experiences
- Provide accurate reporting against campaigns and customer portfolio data
Key Skills and Experience
- Excellent analytical skills
- Strong technical ability to work with marketing channels, including email and SMS
- Ability to work to organisational deadlines and KPI's
- Excellent verbal and written communication skills - including copywriting skills
- Strong organisation skills - able to prioritise a number of competing initiatives
- Strong commercial acumen
- Strong stakeholder management
- Strong team player
Candidates will ideally show evidence of the above in their CV in order to be considered.
Please be advised if you haven't heard from us within 48 hours then unfortunately your application has not been successful on this occasion, we may however keep your details on file for any suitable future vacancies and contact you accordingly.
Pontoon is an employment consultancy and operates as an equal opportunities employer.