Description
Job Title: Marketing Manager
Job Type: Contract
Location: London
Duration: Long term
Pay Rate: £400.00 - £500.00 Per day
My client a World leading CRM provider are currently seeking a contractor employee to join their UK Small Business Marketing team to support the Marketing activities in the region.
The successful candidate will join a small, agile, business focused team to help scale and own
marketing programs in the UK and Ireland, working closely with the Sales, Sales Development and other Marketing
functions to fulfill the Sales objectives.
RESPONSIBILITIES:
Own and deliver the execution of an end-to-end marketing strategy, program architecture and campaign
planning for SMB marketing in the UK and Ireland (program planning, Event and campaign management, tactical
execution and collaboration with executive and operational stakeholders).
Deliver breakthrough ideas, innovation and leadership to drive our go to market for our installed base and net
new community via all relevant mediums and channels (e.g. online events, 3rd parties channels, social media,
live events, sponsorship leveraging internal stakeholders).
Oversee the management and maintenance of SMB campaigns, events and content.
Improve and apply processes and best practices to ensure program success, making programs globally visible and
available, measure outcomes and manage budgets to maximize impact.
Collaborate with regional and global Sales, Marketing and other stakeholders to gain input into the program
strategy, campaign approach, creative direction and impact measurement (goals/performance).
Have the capability to orchestrate, negotiate, prioritize and manage project deliverables including budget with
other members of the marketing organization as needed.
EXPERIENCE/SKILLS REQUIRED:
Bachelor's degree, MBA/MSc a plus
7 years+ marketing IT/FMCG campaign and large scale event experience and budget management
Fluent English speaker - other European languages a distinct advantage
Proven track record of building, leading and managing international marketing campaigns across web, social,
email, as well as in-person events, 3rd party sponsorships and other activities.
Working with virtual teams in Europe and Internationally
3 years management and leadership experience working with senior stakeholders
Extensive background in developing and executing targeted marketing campaigns focused on specific market
segments. A full understanding of how to segment the market and audience relative to SMB and identify the
appropriate targets. Significant experience driving demand and pipeline for the programs.
Have a successful track record of developing, executing and measuring global campaign programs.
Strong understanding of demand generation and experience of driving quantifiable ROI.
Detail oriented with strong project management skills including contracting and working with 3rd party suppliers
Excellent written, verbal and presentation skills experience with social media is strongly desired.
Be a highly professional lead and team player with a positive, can-do attitude; must be very comfortable with continuously changing opportunities and priorities.