Description
Data Analyst
This role requires a mix of Data and Business Analysis with a strong interest in customer data.
Support the enhancements to several of my client's Products at all stages in its life cycle.
Data Analysis - identify the data collected and provide insight on how it can be analysed and used to best advantage against competitors.
Act as a data specialist for both our Central CRM team, and Digital Marketing teams; working with our Data Analyst team to build out effective and distinct profiles of the customer that have created Accounts.
Dive into the results of the digital marketing campaigns and marketing engagement stats at a consumer level, to identify trends and insights that can be actioned by our CRM and Marketing teams.
Develop innovative approaches to data solutions - leveraging analytics, automation, and diverse datasets to decode consumer behaviour and gain a deeper understanding of performance
General Business Analysis including writing user stories for new rewards system features, refining these with the business and technical teams
Reviewing test cases and test results, assisting in resolution of test issues for new features