Description
Chief Marketing Officer - International Customs and Trade
We are looking for a Chief Marketing Officer for our Global IT Service Provider client to lead online and offline brand marketing and communications. To work with the leadership team to oversee internal Marketing and play a significant role in shaping the company's strategic planning.
This is on an initial 3 month contract basis with the location being remote with some travel required to client site.
The CMO will:
- Developing a brand marketing strategy in coordination with overall marketing strategy for the group and marketplaces
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintaining social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Leading A/B and multivariate experiments
- Reviewing and fine tune marketing and customer acquisition strategy
- Planning budget and actions for the marketing plan
- Monitoring international online marketing actions
- Assuming co-ownership for the whole of B2B communication
- Preparing and discussing media and creation concepts or ideas
- Project portfolio management as well as budget management and invoice controlling
- Efficiency controlling and optimisation (online marketing reporting)
- Reporting and decision-support materials for top management
The Chief Marketing Officer role sits within our clients International Customs & Trade Business which is an exciting business line delivering innovative solutions which enable International Trade. The team work to enable easy access to Internal Trade for all businesses providing thought leadership and facilitation of joined up multi-agency operational performance at the border.
The successful Chief Marketing Officer will have:
- Experience in a management role at an agency or in marketing or corporate communication at an international company, ideally in an online environment. Prior leadership experience in a Digital Marketing team
- The experience of leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Expert knowledge of digital marketing principles such as funnel optimisation UX, SEO & Landing Page optimisation & experience in running A/B tests for campaigns and deriving customer insights a major plus
- A deep knowledge of developing a brand marketing strategy
- The ability to demonstrate pace in the world of brand building for a new business preferably with experience of working with a startup business.
- High online, social media, and media affinity (incl. video/photo)
- Outstanding communication skills; high level of creativity, independence, and ability to project confidence
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, gender reassignment, marriage and civil partnerships, pregnancy or maternity or age