Description
Market Intelligence Expert
Based in Exeter (Working from home until further notice) a Market Intelligence Expert is required on a contract basis to within the Marketing Team, within Product Management and Marketing (PM&M). The purpose of the team is to be the voice of the customer, providing evidence for business decisions and to help identify business opportunities and risks.
Candidates will need to work through an umbrella company for this role
Responsibilities of the role:
- Scope and undertake in house market research projects for the team utilising appropriate tools as required.
- Scope and commission external suppliers to deliver projects to brief and on budget to agreed outcomes.
- Develop insight and summarise as input to papers for the Customer Group.
- Advise others on best practice so they can undertake their own market research projects.
- Review analytics data and develop and communicate regular reports.
- Undertake tactical implementation of related marketing activities including support in the development and delivery of products and services and writing and implementation of communication plans
Skills and experience required:
- Wide experience of designing effective market research briefs and undertaking market research projects utilising a variety of information gathering and analysis techniques, both qualitative and quantitative.
- Experience of commissioning and managing market research agencies to deliver market research projects.
- Able to link complex sets of analytics data and wider information, identify and communicate the "story" and deliver well defined and considered recommendations.
- Experience of undertaking tactical implementation of marketing activities including product development and communications.
- Evidence of forming effective working relationships with staff and customers at all levels, with the ability to constructively challenge others for the benefit of the organisation.
- Excellent organisation and co-ordination skills with the ability to effectively manage multiple tasks at the same time.
- Able to present information in an organised and systematic way through effective interpersonal skills, communication, consultation and facilitation.
Highly Desirable:
- Experience of using Questback
- A broad understanding of Public Sector procurement processes
- A market research qualification
If you would like to be considered for this role please don't hesitate to send your CV or call Daniel McShane for more information.