Description
Media Programme Lead (media and digital manager) focussed on Media planning & buying is required by my global client.
Duties: A qualified media planning professional with expert knowledge of the planning and buying process of all media channels not limited to but including AV, OOH, Digital (Search, Paid social, programmatic, display). The media and digital manager will be responsible for delivering market leading data-driven media planning & execution across my clients brands. Working with the Head of Culture and Media and Digital you will be working as part of a team leading my clients annual connections planning process in GB in close collaboration with key internal stakeholders and external agency partners to build world class media plans that consistently deliver category and brand growth.
Part of the team's mission is to future-proof the organisation and create a differentiated advantage by responding to changing consumer, media and market landscapes in an agile and impactful way.
Top Accountabilities:
Acting as a holistic media expert responsible for delivering world class data-driven media plans for the brands that are activated brilliantly working seamlessly with your category marketing brand teams Influencing and building capability in order to drive effective media planning that delivers category and brand growth
Ensuring all media plans for our brands across the portfolio uphold our global media standards and are digital marketing code compliant.
Work in collaboration with senior stakeholders to influence media investments decisions and execution Leading the F23 connections planning process from brief to plan.
Responsible for delivering best in class digital ecosystems with 100% 'no dead ends' across the digital consumer journey
Uses and applies the appropriate use of data, insight & econometrics as part of the to create, optimise and deliver media plans that delivers market share growth YoY
Help drive a performance marketing mindset and culture when it comes to media optimisation by owning the reporting of media performance within marketing teams
Media leadership: ability to influence media decisions at all levels internally and externally with maturity
Skills: A qualified media practitioner ideally with minimum of 5-6 years experience
Be a passionate media expert that has a deep understanding of how media works within a CPG/FMCG business model and the P&L levers that drive growth
You are constantly curious about consumers; have a deep understanding of consumer behaviour across all media channels and an eye on the future to ensure the client is always at forefront of change
A strong team player who enjoy working in a fast-paced team environment. Always ready to roll-up your sleeves and get things done.
5 years+ experience in planning media on a portfolio client within a marketing/agency environment
Proven ability to craft media planning strategies and activations that have delivered YoY growth
Confident digital native: proven strategic planning ability across all digital channels and platforms (social, display, video, PPC etc) understanding the roles each plays within the consumer journey
Demonstrated brilliant execution to impeccably high standards
Deep personal accountability for great performance
You are a strong communicator, negotiator, relationship manager, influencer and networker
You are highly organised, ideas driven, motivated, solutions oriented, have good attention to detail with the ability to work calmly and efficiently to tight deadlines under pressure
Keywords:
MEDIA PLAN
MEDIA STRATEGY
AGENCY PARTNERS
DIGITAL MARKETING
MEDIA PLANNING
STRATEGIC PLANNING
MARKETING
DIGITAL CAMPAIGN
OOH
BUYING/PROCUREMENT
BUYING
CATEGORY MARKETING
MARKET SHARE
OUT OF HOME
TEAM PLAYER
This is a fantastic opportunity to secure a role with a truly global company, please send your CV in the first instance and if relevant you will be contacted with full role and company information.