B2B Analyst

London  ‐ Onsite
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Description

We are Global IT Recruitment specialist that provides support to the clients across UK and Europe. We have an excellent job opportunity for you.

Job Title: B2B Analyst

Location: Remote/London

Duration: 12 Months Contract initially

The Opportunity:

  • As an Analyst on the EMEA Marketing Analytics & Insights team, you'll be responsible for generating top of the funnel reports, analyses and visualisations surrounding B2B Discover.
  • You will have access to a wealth of data and work with a diverse set of partners to inform stakeholders of key opportunities and trends within B2B for client.

What you'll do:

  • Construct and execute critical metric reporting for the B2B Discover section
  • Liaise with key stakeholders to generate regular and ad-hoc reporting on marketing activities, country performance and financial KPI's
  • Campaign web performance by segment, profile or channel
  • Analysis and insight on: customer behaviour, customer journeys, funnel analysis, customer segments, content performance and paid media.
  • Support the team in quarterly marketing return on investment reporting by substantiating data, synthesizing results, and updating performance dashboards
  • Tracking and implementation maintenance
  • Data cleansing and variance analysis

What you need to succeed:

  • Experience in ad tech
  • A customer experience/user journey focussed mindset
  • Intellectual curiosity, flexibility, and high attention to detail
  • Undergraduate degree in a quantitative field preferred
  • Must have experience with Analytics systems (preferably Adobe)
  • Must have tag management experience
  • Experience with AAM (or similar) preferred
  • Proficiency in Excel, SQL, Hadoop, Tableau, and knowledge of forecasting models preferred
  • Strong communication and interpersonal skills, and the ability to work as part of a diverse team and build relationships with colleagues around the globe
Start date
ASAP
From
J & C Associates Ltd
Published at
25.09.2021
Project ID:
2214049
Contract type
Freelance
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