Description
We are Global IT Recruitment specialist that provides support to the clients across UK and Europe. We have an excellent job opportunity for you.
Job Title: B2B Analyst
Location: Remote/London
Duration: 12 Months Contract initially
The Opportunity:
- As an Analyst on the EMEA Marketing Analytics & Insights team, you'll be responsible for generating top of the funnel reports, analyses and visualisations surrounding B2B Discover.
- You will have access to a wealth of data and work with a diverse set of partners to inform stakeholders of key opportunities and trends within B2B for client.
What you'll do:
- Construct and execute critical metric reporting for the B2B Discover section
- Liaise with key stakeholders to generate regular and ad-hoc reporting on marketing activities, country performance and financial KPI's
- Campaign web performance by segment, profile or channel
- Analysis and insight on: customer behaviour, customer journeys, funnel analysis, customer segments, content performance and paid media.
- Support the team in quarterly marketing return on investment reporting by substantiating data, synthesizing results, and updating performance dashboards
- Tracking and implementation maintenance
- Data cleansing and variance analysis
What you need to succeed:
- Experience in ad tech
- A customer experience/user journey focussed mindset
- Intellectual curiosity, flexibility, and high attention to detail
- Undergraduate degree in a quantitative field preferred
- Must have experience with Analytics systems (preferably Adobe)
- Must have tag management experience
- Experience with AAM (or similar) preferred
- Proficiency in Excel, SQL, Hadoop, Tableau, and knowledge of forecasting models preferred
- Strong communication and interpersonal skills, and the ability to work as part of a diverse team and build relationships with colleagues around the globe