Description
We are Global IT Recruitment specialist that provides support to the clients across UK and Europe. We have an excellent job opportunity for you.
Job Title: Adobe Analytics and Adobe Target Business Consultant
Location: Remote/London
Duration: 6 months Contract initially
What you'll do:
- Lead business discovery workstreams, and perform industry and customer research to establish the customer's why'
- Develop and align with customers on relevant business goals and critical metrics
- Establish requirements, and advise on capabilities related to Adobe Analytics and Adobe Target. Drive implementation strategy and execution in partnership with Technical Consultants
- Develop analytics reports and dashboards and deliver actionable insights to the customers utilizing Adobe Analytics
- Analyse opportunities and identify consumer behaviours that can be influenced to drive impact, with a specialist focus on optimisation & personalisation across online (primarily website) channels
- Ideate use cases and tactics to support overarching business priorities.
- Assess and illustrate the value of your recommendations, prioritise according to value & complexity
- Build and embed personalization and testing roadmaps
- Create tactical plans and guide the customer on the actions required to execute the next phase of the roadmap
- Execute use cases in partnership with customer teams, or lead an offshore team to execute for the customer
- Assess performance and value realised from executed activities. Own communication of value to the customer and client's Account teams.
- Perform deskside coaching focused on Adobe Target & Adobe Analytics and it's related use cases
What you'll need to succeed:
- To succeed in this role, you are a driven marketeer, conversant in current digital marketing trends and have experience driving innovative digital marketing tactics that deliver exceptional customer experiences!
- You can translate a digital strategy into digital marketing use cases that move the dial on success metrics
- You have delivered business impact and can illustrate that value
- You have a strong eye for business, and some depth of experience within two or more core industries (eg, Retail, Travel, Financial Service)
- Data Analysis: Proficiency in how data shapes and drives the customer experience across platforms and channels. You have experience analysing website and audience data to uncover insights
- Conversion Rate Optimisation: You understand and anticipate customer needs, build testing & personalisation roadmaps, guide on data to collect and use, and execute the tests for statistical results through multiple channels
- 4+ years' experience successfully leading client relationships within the digital world ideally from agency or vendor side
- You are an Adobe Target Business Practitioner
- You are an Adobe Analytics Business Practitioner
- Adobe Audience Manager experience is a bonus
- As a self-starter, bold, opinionated and proactive, you are able to gain the trust of customers and internal teams. You can work independently and as part of a team.
- The ability to balance multiple assignments across teams in a fast-paced environment.
- Excellent interpersonal, and presentation skills both verbal and written.
- Exposure to HTML, CSS, JavaScript, or the Adobe Creative Suite is a plus.
- Able to travel (50%), primarily within the UK (when restrictions lift). In the immediate term delivery is from home/remote with office re-opening expected soon.