Description
We are a Global IT Recruitment specialist that provides support to the clients across UK and Europe. We have an excellent job opportunity for you.
Job Title: Acquisition Media Specialist/Paid Media Strategist
Location: Remote - London
Duration: 24 Months Contract
Description
The EMEA Performance Marketing Team is seeking a passionate and highly motivated Acquisition Media Specialist to help develop and implement the Paid Media strategy for our EMEA Digital Media business.
Reporting to the Head of Acquisition & Planning, you will help craft thoughtful and exciting strategies for Search, Social, Display, Video & New Acquisition Channels and then execute these to an outstanding standard, with strong attention to detail. You'll show proficiency in each channel to make sure recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is improved through an attribution model.
What you'll do
- Support on all aspects of strategy, planning, and execution of media buys to support customer acquisition.
- Communicate regularly with our media agencies and internal teams on campaign performance, optimizations, and delivery status to exceed business goals measured in an agreed way (return on investment, CPA, Orders, Revenue, Lifetime Value).
- Understand our audiences and ensure they receive relevant, engaging & creative content
- Manage testing methodologies, reporting requirements, and tracking needs, to ensure full impact and efficiency across all our campaigns.
- Tell the overall Acquisition story in weekly, monthly, and quarterly business meetings by producing informative reports and presentations.
- Help to drive innovation throughout the team
- Closely collaborate with your manager, regional marketing, E-commerce, web, creative, and campaign teams to ensure we are fully aligned, supported and are maximizing our efforts
What's needed to succeed
- BA/BS degree required.
- Experience at an agency, publisher, vendor, or client with a minimum of 3 years' physically executing Paid Search and/or programmatic media buying crucial.
- Excellent written and oral communication skills,
- Outstanding interpersonal skills with an ability to deliver results working with cross-functional teams!
- Solid understanding of how Acquisition media integrates with other marketing channels.
- Proficiency in Microsoft Office applications with the ability to build reports in Excel and presentations in Powerpoint.
- Organized and capable of balancing multiple projects and requests.
- History of self-direction, creativity, and ability to meet or exceed goals!
- Knowledge and proficiency in European languages a bonus but not crucial.