Description
For our prestigious client we are looking for a qualified specialist as:Adobe Analytics / Adobe Target Business Consultant (m/f/d) - 50 % remote / 50% client-onsite
Job-ID: CP-
Ort: London
Project details:
Lead business discovery workstreams, and perform industry and customer research to establish the customer’s ‘why’
Develop and align with customers on relevant business goals and critical metrics
Establish requirements, and advise on capabilities related to Adobe Analytics and Adobe Target. Drive implementation strategy and execution in partnership with Technical Consultants
Develop analytics reports and dashboards and deliver actionable insights to the customers utilizing Adobe Analytics
Analyse opportunities and identify consumer behaviours that can be influenced to drive impact, with a specialist focus on optimisation & personalisation across online (primarily website) channels
Ideate use cases and tactics to support overarching business priorities
Assess and illustrate the value of your recommendations, prioritise according to value & complexity
Build and embed personalization and testing roadmaps
Create tactical plans and guide the customer on the actions required to execute the next phase of the roadmap
Execute use cases in partnership with customer teams, or lead an offshore team to execute for the customer
Assess performance and value realised from executed activities. Own communication of value to the customer and Adobe Account teams
Perform deskside coaching focused on Adobe Target & Adobe Analytics and it’s related use cases
Working place: 50 % remote / 50% client-onsite
Duration: asap - 6 months
Working hours: fulltime
location of client: UK
Technical qualifications:
To succeed in this role, you are a driven marketeer, conversant in current digital marketing trends and have experience driving innovative digital marketing tactics that deliver exceptional customer experiences.
You can translate a digital strategy into digital marketing use cases that move the dial on success metrics
You have delivered business impact and can illustrate that value
You have a strong eye for business, and some depth of experience within two or more core industries (e.g., Retail, Travel, Financial Service)
Data Analysis: Proficiency in how data shapes and drives the customer experience across platforms and channels. You have experience analysing website and audience data to uncover insights
Conversion Rate Optimisation: You understand and anticipate customer needs, build testing & personalisation roadmaps, guide on data to collect and use, and execute the tests for statistical results through multiple channels
4+ years' experience successfully leading client relationships within the digital world ideally from agency or vendor side
You are an Adobe Target Business Practitioner
You are an Adobe Analytics Business Practitioner
Adobe Audience Manager experience is a bonus
As a self-starter, bold, opinionated and proactive, you are able to gain the trust of customers and internal teams. You can work independently and as part of a team
The ability to balance multiple assignments across teams in a fast-paced environment
Excellent interpersonal, and presentation skills both verbal and written
Exposure to HTML, CSS, JavaScript, or the Adobe Creative Suite is a plus
Able to travel (50%), primarily within the UK (when restrictions lift). In the immediate term delivery is from home / remote with office re-opening expected soon