Description
Job Description:
Strategy Director will work alongside the existing team, and create a fast track process to evolve existing brand thinking into a final positioning, set of values, manifesto and accompanying messaging strategy.
Ideally you will have experience from respected names in the London agency/consultancy market and some impressive blue chip client work in your portfolio. We are particularly interested in Professional Services experience, but the ability to draw parallels from other sectors is valuable too.
Alongside this, we'd like to see a solid background across strategic consulting and be comfortable working across and overseeing:
Commissioning and analysis of original research and data to uncover the human, brand and category insights to underpin strategy (consumer, business, media, competitive landscape etc.)
Brand strategy including planning and metric setting, identifying brand management priorities
Portfolio strategy and brand architecture (including naming, M&A, migration)
Brand definition (selecting the right elements of brand for the client; being able to articulate and codify purpose, positioning, proposition, etc.)
Brand activation (implementation planning, colleague/customer engagement)
Brand expression development (working closely with creative teams on all elements of brand identity)
Brand experience (translating brand definition and expression across digital and physical interactions)
Communications planning (high level, leading into campaign and content strategy)
Building and managing high performing teams.
Confident in pricing and agency commercial acumen and in oversight of project management
Key Skills:
Brand Strategy Director
Brand Strategy
Brand Positioning/Values
Brand Architecture
Messaging Strategy
Research and analysis