Description
Marketing Manager - London - £450 per day inside
KEY SKILLS
- Marketing Experience
- Core Communication channels
- Marketing Planning
- Delivery of Marketing strategies
- Customer and User campaigns
- BehaviourChange Campaigns
- Stakeholder Management
- Budget Management
THE ROLE
My client is looking for a Marketing Manager to lead the planning and delivery of 1-2 year and other short-term customer and user campaigns and behaviour change programmes that are innovative, effective and prioritised.
You will lead integrated teams, ensuring that channel owners have the opportunity to contribute to the plans, understand the agreed plan and translate it into deliverables across their own channels.
Once clear, quantified outcomes and budgets are agreed, you will be fully accountable for the outcomes, cost management, channel selection, strategic and message alignment across all channels, creative execution and delivery for the campaigns and behaviour change programmes that they lead. You must have a strong knowledge of all core marketing communications channels including TV, radio, press, posters, face to face, direct mail, online, digital and social media.