Description
*!We have a very exciting opportunity for contractors to work for a global payments technology company as a Market Research Manager!*
The role is:
- Inside IR35 (PAYE), plus paid holidays, statutory sick leave and paid employer's NI and pension contribution
- Contract duration: 6 months initially
- Location: London, Paddington
ROLE SUMMARY
This role is to;
- Support invigoration of research and insight practices through identification and use of progressive techniques
- Work alongside the insights manager to deliver projects injecting leading insight into marketing projects
- Coordinate and project manage key research initiatives for the European region
- Manage agency partners to deliver core actionable insights that evolve and elevate our perspective
- To be a point of contact to global research and insights teams
KEY WORK OUTPUTS AND ACCOUNTABILITIES
- Be an insight champion
- Proactively identify gaps in our insights (brand, market, audience, product and environmental/economic)
- Drive progressive approaches to populate these gaps
- Work with external research and communications agencies help us know what we do not know'
- Maintain a pragmatic why' mind-set
- To manage the scoping and delivery of; primary research/competitor and market intelligence
- To support European markets on; defining research objectives and evaluating research methodologies/proposals
- Synthesise insights from both traditional research methodologies and newer digital platforms (inc. social)
- To be a champion for insights driven marketing planning and execution
- Inspire our partners to deliver over and beyond
- Responsible for ensuring insights are communicated clearly and with impact throughout marketing
- Provide a key point of contact in Europe, liaising with the global research function
- Ensure research projects are conducted to a consistently high standard, on time and on budget
ESSENTIAL QUALIFICATIONS, KNOWLEDGE AND EXPERIENCE
- Knowledge and experience of research/analytics methods and techniques applied to a commercial environment
- Distilling research to generate a new point of view
- Challenging the status quo and supporting key stakeholders in understanding a different way'
- Must be able to bring insights to life in an engaging and relevant way
- Excellent communication skills and able to present confidently to senior stakeholders
- At least 2 years' experience of managing and delivering research/competitor + market intelligence projects
- Knowledge and understanding of behavioral economics and application to business
- Experience of audience segmentation and their operational implementation
- Has worked enterprise wide and managed projects across all levels of the business
- Can work using own initiative, in a Matrix organization and deliver under pressure
- Ideally, has experience of delivering insights across an international business
- Experience in the main disciplines of marketing and communications, either client or agency would be an advantage
- Strong project and program management skills
- Excellent Excel and PowerPoint skills and high competency in managing varied data sources
- Educated to degree level or has equivalent professional experience