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Market Research Manager

London
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Description

*!We have a very exciting opportunity for contractors to work for a global payments technology company as a Market Research Manager!*

The role is:

- Inside IR35 (PAYE), plus paid holidays, statutory sick leave and paid employer's NI and pension contribution

- Contract duration: 6 months initially

- Location: London, Paddington

ROLE SUMMARY

This role is to;

  • Support invigoration of research and insight practices through identification and use of progressive techniques
  • Work alongside the insights manager to deliver projects injecting leading insight into marketing projects
  • Coordinate and project manage key research initiatives for the European region
  • Manage agency partners to deliver core actionable insights that evolve and elevate our perspective
  • To be a point of contact to global research and insights teams

KEY WORK OUTPUTS AND ACCOUNTABILITIES

  • Be an insight champion
  • Proactively identify gaps in our insights (brand, market, audience, product and environmental/economic)
  • Drive progressive approaches to populate these gaps
  • Work with external research and communications agencies help us know what we do not know'
  • Maintain a pragmatic why' mind-set
  • To manage the scoping and delivery of; primary research/competitor and market intelligence
  • To support European markets on; defining research objectives and evaluating research methodologies/proposals
  • Synthesise insights from both traditional research methodologies and newer digital platforms (inc. social)
  • To be a champion for insights driven marketing planning and execution
  • Inspire our partners to deliver over and beyond
  • Responsible for ensuring insights are communicated clearly and with impact throughout marketing
  • Provide a key point of contact in Europe, liaising with the global research function
  • Ensure research projects are conducted to a consistently high standard, on time and on budget

ESSENTIAL QUALIFICATIONS, KNOWLEDGE AND EXPERIENCE

  • Knowledge and experience of research/analytics methods and techniques applied to a commercial environment
  • Distilling research to generate a new point of view
  • Challenging the status quo and supporting key stakeholders in understanding a different way'
  • Must be able to bring insights to life in an engaging and relevant way
  • Excellent communication skills and able to present confidently to senior stakeholders
  • At least 2 years' experience of managing and delivering research/competitor + market intelligence projects
  • Knowledge and understanding of behavioral economics and application to business
  • Experience of audience segmentation and their operational implementation
  • Has worked enterprise wide and managed projects across all levels of the business
  • Can work using own initiative, in a Matrix organization and deliver under pressure
  • Ideally, has experience of delivering insights across an international business
  • Experience in the main disciplines of marketing and communications, either client or agency would be an advantage
  • Strong project and program management skills
  • Excellent Excel and PowerPoint skills and high competency in managing varied data sources
  • Educated to degree level or has equivalent professional experience
Start date
n.a
Duration
6 months
From
Allegis Global Solutions Limited (AGS)
Location
London
Published at
29.06.2022
Project ID:
2415329
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