Description
Job title - Communications LeadLocation - Remote
Rate - PAYE £600/Umbrella £779 per day
Start date - ASAP
Contract - 6 months
Our client are currently seeking a Communications Lead to join their team. Undertaking a remote working role, contract will be for 6 months.
Background
CMB UK needs to be differentiated against competitors on two key fronts:
- Large high street incumbents (Barclays, LBG, Natwest, etc.)
- Emerging digital challengers/neobanks (Starling, Tide, Mettle, Monzo, etc.)
Digital challengers have delivered rapid growth, achieving ~15% market share and gaining significant traction within sole traders/startups and smaller SMEs with higher affinity for digital banking (eg Mettle from Natwest delivering 120% growth in customer acquisitions in H2 2020, Starling turning profitable and expecting to garner 15% of market share from ~5% last year).
Digital challengers are also rapidly innovating with digital Business Banking propositions (eg flexible subscriptions, Relationship Manager (RM) available as an add on etc.).
CMB UK must carefully craft its positioning to effectively compete against incumbents targeting the upper Business Banking and challengers attracting digitally native startups/sole traders.
To support the above, CMB UK must evolve into a customer centric digital SME Bank of the future by tailoring its end to end delivery model, policies and offerings to serve clusters of customer needs with differentiated digital SME Banking propositions.
There is an opportunity to significantly streamline the SME proposition, moving away from Legacy rules on segmentation, including turnover, that not only brings down the cost to serve on a sustainable basis but also creates growth opportunities and bandwidth for the RM managed population. In doing so, we will be creating a proposition that serves customers in the way that they want to be served, leveraging digital and enhancing it with insights driven, proactive contact.
We are looking for a creative, motivated and experienced Communications Lead to join our team. As a Communications Lead, you will be responsible for developing, implementing, and coordinating all our communications activities and campaigns.
Key Responsibilities:
As Communications Lead you will be operating within the UK CMB business, and working in the Elevate programme set up, and will be responsible for:
- Establishing and overseeing the communication plan for the Elevate programme for H2 2022; working in partnership with programme customers' ie Programme leadership, sponsors and pod leaders
- Creating, coordinating and implementing campaigns, activities and deliverables, with input from program customers', to serve the right' message at right' point in time to the appropriate audience in the most effective way
- Collaborating and taking the lead with Elevate pods, communications SMEs and partners
- Obtaining internal communications protocols and ensuring adherence
- Collaborating with the marketing team in line with communications plan
- Identifying media opportunities (eg, website/digital content creation, video/vlog/podcast, etc) in collaboration with SMEs and respective logistics management in pursuit of the plan
- Monitoring the success of campaigns and activities in line with the communications plan
The ideal candidate for this role will have:
- Strong demonstrable experience of enterprise-wide transformation or project level communications activities, tools and metrics
- First class interpersonal, verbal and written skills and experience of engaging with mid to senior stakeholders
- Experience in producing high quality documentation, briefing papers, reports and presentations
- Ability to distil complex and varied information into useful, insightful and concise recommendations
- Ability to present complex issues confidently and concisely to senior management using simple language
- Ability to prioritise work within competing demands, to successfully deliver services to agreed levels
- A willingness to challenge the status quo, continuously improve', and adopt innovative ways to work smarter
- Extensive experience as a user of MS Office
- Foundational knowledge of the business areas, products and services within CMB
If you match these requirements, please apply and Elevate will send you an email. Please open, click and complete required tasks so your application will be visible to the hiring organisation directly. Elevate is a software partner and not a recruitment agency. Please contact employers directly through your Elevate profile with any queries related to your application.