Description
Salt's client, a leading online fashion retailer is in search of a talented and driven CRM Executive to support the delivery of the retention and acquisition strategy across their CRM channels. You will help to create best-in-class, innovative campaigns across email marketing and your main responsibilities will include, ownership and execution of their customer email plan, ensuring it always meets customer and commercial needs and development of life cycle marketing campaigns.
Key Role Requirements:
- Manage the end-to-end process for timely execution of international email marketing campaigns spanning across core trading markets.
- Support with ad-hoc projects including segmentation and targeting strategy application to development within CRM.
- Coordinating with Marketing and Merchandising teams to ensure all communications are on-brand, accurate, relevant and timely.
- Assist development segmentation strategies to ensure campaigns are suitably targeted to maximise email open rates and conversion.
- Create innovative and engaging content, drive customer acquisition, retention and reactivation.
- Complete consistent review of campaign performance and reporting on results to key stakeholders with actionable insights and monitoring of the email deliverabilities
- Support with ad-hoc projects including managing the creative, technological development and performance of CRM
- Work closely with creative designers and copywriters to create best practise email assets for customers.
- Effectively manage key stakeholder relationships
Key Skills Required:
- A creative, analytical, and commercially driven individual
- Educated to degree level or experience gained from a similar role and environment
- Previous experience in email marketing and campaign management tools
- Prior experience owning email marketing and segmentation plans, including the end-to-end co-ordination and execution
- Be highly organised, process driven and customer-centric thinking
- Self-motivated and enthusiastic approach to work who excels in challenging environments
- Actively keep up to date, researching and reporting on new trends and industry best practice
- Previous experience with ESP Systems