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Product Marketing Manager

London
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Keywords

Marketing Product Marketing Sales Analytical Thinking Customer Experience Sales Development Strategic Thinking Communication Customer Demand Planning Persona (User Experience) Product Management Target Market Selection Service Orientation Success Driven Confident and Emotionally Stable Team-working Innovation Active Listening Business To Business Customer Relationship Management Business Planning Commodity Market Competitive Intelligence Complex Sales Creatividad Customer Insight Customer Value Proposition Inbound Marketing Marketing Strategies Problem Solving Marketing Automation Marketing Concepts Marketing Planning Project Management Performance Improvement Regional Sales Sales Management Sales Training Salesforce.Com Solution Selling Standardization Presentations Coordinating Retention Management Metrics Attention To Detail Budgeting Marketo Self Motivation Data Delivery Pardot B2B Marketing Automation (Salesforce) Business Priorities

Description

The Role:

This role will be responsible for the development of product, industry sector and solution messaging, sales enablement assets and go-to-market strategies that are utilized in global and regional sales and marketing efforts. Their market, product and customer insights will help align business priorities and Product Management initiatives within the Sales & Marketing functions. The Product Marketer delivers personas, competitive intelligence, sales enablement assets, and product, sector and solution messaging as well as identify and define broad market themes in support of all global and regional programs and events plus key projects including product launches, enhancements and discontinuations. They will undertake an analytical and data-driven approach to understanding the market by identifying the target audience and matching customer needs to solution opportunities. They will also take an analytical and data enabled approach to validating and communicating the impact of product marketing activities.

Principal Accountabilities:

  • Work with Product Management leads to understand their strategy and define product marketing strategies to meet business objectives
  • Provide a balanced combination of strategic thinking, market knowledge and project management, collaboration with Marketing functions and hands-on application of the marketing strategy.
  • Work with Sales leads and Sales Training lead to identify the types of sales enablement materials that are appropriate to support prospect & customer conversations per PRG Sales Methodology application.
  • Represent product marketing strategy and objectives in relevant Marketing Taskforces and Commodity Communities
  • Optimize and standardize the development of customer value propositions, based on the challenges, wants and needs of target personas in target industries across the team
  • Develop simple, highly differentiated and values-based product, sector and solution messaging for the relevant target audience.
  • Develop customer-facing assets that map company and solution capabilities to customer needs across different stages of the customer journey, working with the Demand Centre to ensure creation meets demand expectations.
  • Analyze metrics to help team identify what is and isn't working
  • Consider new and innovative ways to connect with our audience
  • Drive continuous performance improvement through the identification, documentation and implementation of product marketing best practices

Skills:

  • Strong written and oral communication skills
  • Strategic thinker with analytical and problem-solving mindset
  • Ability to build strong relationships across the organization.
  • A strong customer-focused attitude; confident in dealing with multiple departments and senior management within the business.
  • Expertise in Product and Solution Marketing.
  • Achievement/goal-oriented, collaborative, customer-focused, detailed, persistent, active listener, resourceful, influencer, can-do attitude.
  • Excellent planning and organizational skills with strong attention to detail, with an ability to take the initiative and deliver projects unsupervised.
  • Confident to ask appropriate questions to eliciting information to interpret and synthesize information.
  • Marketing planning
  • Vendor management
  • Presentation skills
  • Budget management

Knowledge:

  • Strong B to B marketing experience
  • Understanding of emerging data delivery technologies
  • Knowledge of the commodity markets a plus
  • Experience using marketing automation, Marketo or Pardot a plus
  • Experience building and managing retention programs a plus
  • Experience working with CRM, salesforce a plus

Understanding of modern sales and marketing concepts including the following a plus;

  • Buying cycles
  • Customer life cycles
  • Product life cycles
  • Customer Experience
  • Customer Journey
  • Complex Sales
  • Solution selling
  • Inbound Marketing
  • Persona development

Experience Required

  • Degree in Business, Marketing or related field, or equivalent combination of education and experience in industry.
  • Proven experience in Marketing or in Product Marketing
Start date
ASAP
Duration
6 month+
From
Mercator IT Solutions
Published at
21.11.2022
Project ID:
2501376
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