Description
Please no Sub Vendors
Responsible for development oversight, implementation and maintenance of the organization's website analytics platform. Will ensures that the website data collections meet the business needs of the organization. Role will specifically be using the Google Analytics platform, assisting in Universal code upgrades as well as updates via Google Tag Manager.
Requires a bachelor's degree in area of specialty and at least 7 years of experience in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Leads and directs the work of other developers.
Role will report into the Web Analytics Manager, with direct oversight and support of developer work specific to code related to the web analytics platform.
Main responsibilities include:
-Manage implementation/deployment of tracking tags across websites, from initial setup to associated tool configurations
-Partner with development teams to define data collection strategy and deployment coordination across sites and platforms, including data layers
-Implement and update 3rd party tags associated to analytics platforms, testing, usability, SEO, SEM, etc for collecting and reporting on web activity
-Test, audit and verify tags are implemented proper
-Work collaboratively with front and Back End development teams to deliver and release tagging updates into production environments
-Work with vendors to resolve tracking discrepancies
-Run regression testing for code review and data/tagging audits
Skills & platform experience required includes:
-Javascript/jQuery and visualization libraries
-HTML/HTML5
-CSS/CSS3
-W3C DOM methods and properties
-3+ years maintenance experience tagging and configuring web analytics solutions/platforms
-Google Analytics
-Google Analytics Universal upgrades
-Google Tag Manager