Description
GravityView is software that runs on the WordPress platform. GravityView allows users to display and configure information entered into forms on the front of a website.
GravityView has a mascot named Floaty, an astronaut born on the International Space Station. His favorite day is Tuesday. He may not be human. He has lots of personality in a tiny little body. Floaty is innocent, light-hearted, and creative. Just like Floaty, we want our marketing to be fresh, fun, relevant (yet irreverent), and delightfully unexpected. We need a marketer that can think of and implement ways to connect potential customers with our product, and keep existing customers engaged with our brand and product.
For more information about GravityView, visit https://gravityview.co. To learn more about Floaty, visit https://gravityview.co/about/.
Objectives
- Increase visibility of GravityView to potential users
- Develop long-term, strategic approach to growing GravityView’s use
- Increase affiliate program participation and revenue
- Create marketing plan
- Refine customer profile
- Implement marketing goals
- Increase website conversion by 2%
- Decrease website bounce rate by 10%
- Generate $1,000 in revenue per month via our email newsletter
- Generate $1,000 per month in revenue via social (organic)
- Double affiliate program revenue
RESPONSIBILITIES
Manage website content:
- Create and manage A/B split testing using Optimizely
- Write blog posts that showcase the power of GravityView to accomplish different tasks
- Create landing pages for specific marketing campaigns
- Develop a marketing plan and create a marketing calendar
- Social marketing campaigns to complement the blog posts and videos
- Measure and report results
- Refine existing advertising campaigns
- Organize email list into existing and potential customers
- Recommend customer segmenting improvements
- Create email updates to potential customers, existing customers, and product affiliates
- Request testimonials from customers and write case studies for how they are using GravityView.
REQUIREMENTS
Our ideal candidate is:
- Extremely organized
- Creative
- Detail-oriented
- (and still creative)
- Self-motivated
- Able to analyze data and describe why it's important in plain language
- (and somehow creative)
- A very good writer
- Able to meet agreed-upon deadlines
- A good collaborator
- Project management
- Analyzingand understandingGoogle Analytics
- Experience with AdWords, Twitter Ads, Facebook advertising campaigns
- Optimizing advertising budgets
- Creative marketing approaches
- Digital product marketing (Bonus)
- Video marketing (Bonus)
- Relevant experience
- Your resumé
- Which aspects of this role interest you most?
- When it is your responsibility to organize and plan a project what steps do you take?
- An example of your creativity
- Mention "Commander Chris Hadfield" in your response. This lets us know you have read the position description carefully. Bonus: if you know why Commander Hadfield has anything to do with GravityView, tell us.
- A short video, nothing fancy: tell us about a time you had a measurable impact on an outcome
PAY & HOURS
This is a contract position starting at $1,500 per month. The number of hours you work isn't what matters; what matters is that the deliverables are met. As sales increase, so will the marketing budget. We're looking to establish a long-term working relationship.
We encourage women, minorities, and veterans to apply. We look forward to hearing from all applicants!
Info for the application
Please re-read the job description (click "Show Details above") for a list of information to include in the Cover Letter.
- Link to original Jobposting