Marketing Coordinator

Job type:
26 weeks
flag_no United Kingdom
project ID:

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Marketing Coordinator - January 2016 to June 2016 initially - London Cardinal Place (then Paddington from February) - £25,000 - £30,000 per annum

Our client, a Global technology company is seeking a Marketing Coordinator to be based in London Cardinal Place (then Paddington from February) on an initial contract from January 2016 to June 2016.

Key Accountabilities:
* Partner enablement:
* Organising and executing partner events (executive briefing, annual Summit, webinars)
* Supporting the creation of localised sales enablement material for our account managers and for their own customers
* Execution of to- and through-partner marketing plan including but not limited to joint DR campaign, event sponsorship, media buys, sales incentives, EBC, joint press activities, research, case studies, etc.
* Local field marketing:
* Help develop an understanding of the industry and competitive landscape across the EMEA region through research and competitive monitoring
* Manage all branded merchandise and swag used for events, prizes, and customer engagements across strategic, Mid-Market and SMB
* Develop and own a diary all Search events we are attending, speaking at, etc.
* Research for verticalised events that have a digital presence
* Support the organisation of our presence at industry events (booth, speaker, collaterals)
* Support customer engagement activities throughout the year (EG agency events and roadshows) - developing plans, managing logistics, supporting on the ground and reporting on results and wrap up
* Work with marketing manager to review Marcomms pertaining to new product or feature releases
* Learn about latest technology that could be used by Strategic sales team in client conversations, demo's and events. Maintain library of product information, demo's and data which will help the team talk to the wider ecosystem story
* Products for you to focus on: Windows 10, Mobile, Office 365
* Demoes and presentations at customer events
* Working with LCA to develop and maintain any legal documents required for compliant marketing activities - eg T&Cs for prize giveaways

Key Success Criteria
* Revenue attainment in Northern Europe
* Advertiser satisfaction (ADSAT) and customer engagement
* Budget management

Knowledge, Skills and Experience:

* Essential Experience
* Proven success as an excellent collaborator across multiple groups
* Ability to understand a complex business and growth levers in order to formulate a sound marketing program execution strategy that will have maximum business impact.
* Ability to draw insights and conclusions from diverse data sets and customer feedback and then translate into understandable business actions.
* Strong critical thinking ability; able to develop unique methods of analysis where traditional methods do not yield results
* Experience in search advertising and through partner marketing are a must, with the SMB audience a plus.
* Deep project and ongoing program management experience. Ability to identify required resources/team members, drive a sense of common purpose and shared goals/vision, and deliver results as an outcome of ongoing or time-bound work.
* Strategic perspective, analytical skills, creativity, and a passion for online advertising
* Excellent communications skills and ability to collaborate across teams at all levels.
* Versatile communicator, interacting on various professional audience levels to deliver written/oral communications across organizations in a professional and confidential manner.
* Strategic ability to think globally and execute locally
* Ability to be successful in a multi-cultural, multi-lingual environment
* Marketing experience across sales, service and marketing in an online environment.
* Strong knowledge of online industry.
* Previous experience working within a global organization & SMB segment is preferred.
* English required, Dutch of Scandinavian languages a plus.