Description
I am currently looking for a Social Media & Email Marketing Executive to join my client's global company based in Bracknell.
You will be reporting to the Digital Marketing Leader for UK&I, a critical role within the central Digital Marketing Operations team which delivers support, strategy and guidance to multiple businesses and brand teams across the organisation. Ideal candidates will have had experience with the development, management and implementation of social media and email marketing strategies and plans.
Key Job Responsibilities
*Define UK&I social media and email marketing strategy in conjunction with multiple businesses/brands and for a diverse set of customer groups
*Define and deliver goals and KPIs for social media & email marketing which are aligned to delivering the overall objectives of the business
*Maintain a relevant and up-to-date social media and email marketing calendar aligned to overall marketing and content plans
*Management of the campaign briefing process and demonstrate the deliverables of social media and email marketing eg ROI modelling, forecasting, reporting
*Ensure all social media profiles and communities adhere to social media and brand guidelines
*Design, create and manage email marketing and social promotions based on needs of digital and communication teams
*Ensure alignment of social media and email marketing activity within overall marketing and digital communications and content plans
*Manage and coordinate usage of social media tools for efficient and effective delivery of activity
*Work in close conjunction with CRM organisation ensure relevancy and compliance of email marketing customer contact strategies
Skills, experience and key capabilities
*A continuous improvement ethic with ability to keep pace with the rapidly changing nature of digital and eCommerce both internally and externally
*Influencing and engaging presentation style
*Good understanding of sales and marketing processes
*Good organisation skills; process orientated and attention to detail
*Strong communication and stakeholder management skills.
*Demonstration of supervisory capabilities
Qualifications
*Business/Marketing degree preferred
More information available upon request.