Description
Marketing Executive - Bracknell - 12 Month Contract - £16 - £18.56 per hour.
Our client a Global manufacturing company is seeking a Marketing Executive to be based in Bracknell on an initial 12 Month Contract.
Description
We are currently looking for a Social Media & Email Marketing Executive.
Reporting to Digital Marketing Leader for UK&I this is a critical role with the central Digital Marketing Operations team which delivers support, strategy and guidance to multiple businesses and brand teams across the organisation.
This position is ideally based in Bracknell and will involve some travel to offices in Loughborough.
Overall Mission:
Responsibility for the development, management and implementation of the UK&I social media and email marketing strategy and plan.
Key Job Responsibilities:
Strategy
Define UK&I social media and email marketing strategy in conjunction with multiple businesses/brands and for a diverse set of customer groups
Implement processes, training and initiatives within UK&I whilst championing the requirements of UK&I within the wider regional and global organisation
Planning & Analysis
Define and deliver goals and KPIs for social media & email marketing which are aligned to delivering the overall objectives of the business
Maintain a relevant and up-to-date social media and email marketing calendar aligned to overall marketing and content plans
Management of the campaign briefing process and demonstrate the deliverables of social media and email marketing eg ROI modelling, forecasting, reporting
Implementation
Ensure all social media profiles and communities adhere to social media and brand guidelines
Design, create and manage email marketing and social promotions based on needs of digital and communication teams
Ensure alignment of social media and email marketing activity within overall marketing and digital communications and content plans
Manage and coordinate usage of social media tools for efficient and effective delivery of activity
Work in close conjunction with CRM organisation ensure relevancy and compliance of email marketing customer contact strategies
Other
Management responsibility for Social Media & Email Marketing Assistant
Skills, experience and key capabilities:
A continuous improvement ethic with ability to keep pace with the rapidly changing nature of digital and eCommerce both internally and externally
Influencing and engaging presentation style
Ability to work on your own initiative and be a real team player.
Good understanding of sales and marketing processes
Good organisation skills; process orientated and attention to detail
Ability to multi-task and prioritise
Good networking and interpersonal skills
Strong communication and stakeholder management skills.
Demonstration of supervisory capabilities
Experience in digital marketing and/or social media