Description
My client a large global brand is looking for a Digital Marketing Executive - International to join the team on a contract basis. The ideal candidate will 2-3 years in house or agency experience and be looking for an exciting challenge within a large global recognised brand. The purpose of the role is as follows:
PRINCIPAL ACCOUNTABILITIES
- Day to day open RTB campaign monitoring (DBM Platform)
- Supporting the development and roll out of a programmatic display roadmap, working with multiple international markets to drive the maximum return from the channel
- Partnering with key stakeholders, internal reporting and analytics teams to understand and analyse international digital acquisition performance
- Driving the use of data and targeting to grow the channel
- Monitor internal and external digital trends and technologies to continually improve the programme and maintain competitive advantage
- Working with the Digital Analytics team to develop and implement a programme of testing, measurement and optimisation across key international markets
- Building and maintaining relationships with key teams within the supporting agencies
- Maintaining scorecard KPIs to ensure that all display media is always on and optimized to generate maximum net income
- Leading the business in ensuring all of the foundational requirements to implement an effective display media program are in place including tracking and measurement tools
- Identifying opportunities for growth across markets, and communicating and implementing these effectively
- Digital marketing experience
- Strong technical knowledge of digital media and technology
- Working knowledge of DSP's and RTB (hands on experience a plus)
- Experience of managing and working with digital tracking and measurement tools
- Experience of working with emerging data and targeting
- A motivated individual who takes ownership, works well within a team and has the ability to multi-task and prioritise work in a fast-paced environment
- Experience of agency management
- Experience of managing stakeholders in a Matrix environment
- Strong oral and written communication skills including presenting to senior management
- Excellent numerical skills with experience of reporting on, understanding and analysing marketing performance
Desirable
- Proven experience of implementing Display Media campaigns in Doubleclick Bid Manager
- Experience working in a comparable business
- Experience working across international markets
- Marketing or Business degree
- Experience management mobile or tablet marketing
- Language skills
- Proven experience of using 3rd Party data modelling in open RTB