Description
THE COMPANY
This publishing organisation has built an incredible reputation in the industry; all grown out from the talented teams you'll be leading and working alongside, giving you the perfect platform to make your mark.
THE ROLE
Sitting in the heart of the marketing function; As CRM Marketing executive, you'll be responsible for the CRM activity in my clients category, champion and execute the Marketing plan and work closely with the team to deliver outstanding work across multiple brands.
Your typical day as the CRM Executive will include:
- Deliver all CRM activity - including e-mail, direct mail, Print advertising, loyalty programme(s) and other activity streams with a focus on Magazine titles and online eCommerce sites.
- Develop email creative from concept to deployment using basic knowledge of HTML, Dreamweaver and Photoshop
- Manage the promotional calendar, ensuring that all codes, promotions and campaigns are delivered effectively.
- Ensure that all activity delivered is consistent and follows the Brand guidelines as well as Best Practice and that all materials are fully compliant with all relevant legislation.
- Proofing all campaigns and ensuring that quality standards are met.
- Source, segment, acquire and manage email marketing data, working with Database Team and technology partners where appropriate.
- Drive forward the performance of email marketing in terms of Open Rate, Click Through Rate and ROI whilst reducing unsubscribe rates.
- Track all campaigns and report performance on a regular basis.
- Implement testing plans to develop rich and dynamic content, subject lines and promotional offers.
- Monitor customer experience across all channels and make changes where required through support teams to ensure any sub-optimal items/processes/pages/etc. are improved.
- Work to continually improve creative techniques, performance and output/productivity levels.
- Keep abreast of industry best practice and report on/share learning's with the wider business .
Please ONLY apply if you possess the following:
To effectively deliver within this role the following skills and experience are essential:
- At least 3 years marketing experience
- Experience leading agency relationships and marketing teams
- Understanding of campaign metrics and commercial impact
- Excellent communicator both oral and written
- Good Communication skills.
- Good organisational and time management skills.
- Strong relationship builder.
- The ability to achieve through others not in direct line management.
- A strong peer group team player.
- Can do attitude and high levels of resilience.
To apply for the CRM Executive role, please call or email (see below)