Description
***Media Relations / Press Officer required for 12 week contract for a key public sector client based in East Renfrewshire***
Responsible to the Communcations Manager, the Media Officer will be responsible for providing a 24-hour responsive media relations service and generating national and regional print and broadcast coverage for the client.
Main Duties
* To provide a high quality media service.
* Co-ordinate day-to-day media relations and manage the client's media reputation.
* Identify and implement strategic communication projects
* Monitor and report on service performance indicators and media targets on a regular basis
* Co-ordinate the on-going development of the client's digital media presence
* Manage the web presence of departments on the website
* Regularly update and manage the client's online news centre
* Contribute to the planning and editorial production for a magazine
* Provide communications advice as and when required.
* Manage the media strategy
* Monitor and regularly review the media protocol
* Increase positive national news coverage
* Lead the development of the digital communications presence through Facebook and Twitter and new and emerging digital mediums.
* Manage the Council's online content
* Co-ordinate responses to media enquiries to deadline
* Proactively research, write and distribute press releases to targeted media as per service requirements
* Write case studies, speeches and articles
* Devise and coordinate photo opportunities
* Organise events including press conferences, exhibitions, open days and press tours
* Source and participate in speaking opportunities
* Identify PR opportunities/risks at the earliest opportunity.
* Issue the weekly media round up
* Manage the approval of media enquiries, statements and releases on behalf of departments
Essential
* Previous public relations experience in fast-moving PR environment.
* Experience of working in a busy media office.
* Experience in delivering highly visible communication strategies.
* Experience of managing PR to support events & income generation services.
* Expert working knowledge of digital communication channels.
* Relationship building with journalists, key influencers and external bodies.
* Able to assist with press conferences, media advice and support to senior colleagues.
* Excellent verbal and written communication skills.
* Able to manage own workload and work to strict deadlines.
* Degree in PR, Communications or Media related equivalent
* Full UK driving licence.
Parity - Source, Develop, Transform
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