Marketing Consultant: CRM Campaigns: Brand Management: Oil & Gas

Job type:
on-site
Start:
ASAP
Duration:
n.a
From:
Eaglecliff Recruitment
Place:
London
Date:
01/31/2016
Country:
flag_no United Kingdom
project ID:
1061334

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Marketing Consultant: CRM Campaigns: Brand Management: Oil & Gas

World Leading Global Energy Oil Company has an exciting opportunity for an energetic, high performing Marketing Consultant to drive the global CRM agenda building customer loyalty and value to the organisation and ultimately to help that leading Group of companies has happier and more satisfied customers.

Responsibilities:

  • To retain and grow our loyal customers base and share of wallet through the delivery of CRM communications
  • Support the development and implementation of the contact strategy through markets
  • Align with the wider Marketing team to ensure CRM delivery are aligned against the local Marketing Priorities
  • Regularly sharing key campaign learning with stakeholders through appropriate forums
  • Ongoing coaching on CRM functional expertise to wider Marketing Community
  • Development and implementation of stakeholder engagement plans to ensure key parties are fully briefed on plan and results
  • Analysis of results reporting driving continuous improvement and test & learn agenda
  • Agency management

Based in London, you will be working in a highly Matrix environment connecting closely with the wider marketing team, key global agencies, IT teams and key markets. You must be comfortable diving deep into the data generating actionable insights which feed into the development and implementation of localised CRM campaigns across different segments. Combined with an analytical mind, you must also have the creative flair in developing compelling and impactful communications relevant for consumers.

Essential:

  • Strong brand management skills - understanding proposition development, creative development, channel integration and use of brand guidelines
  • Strong commercial acumen and ability to build annual forecast with markets In-depth knowledge of email marketing principles (preferably within the retail sector) and the end to end process for a direct campaign from strategy to deployment
  • Excellent analytical knowledge allowing confident management and challenge of analytics
  • A high degree of passion and enthusiasm for innovative channels and technologies
  • Strong agency management skills reviewing fees and performance
  • Good influencing skills and building relationships with stakeholders
  • Strong project management skills and ability to manage several campaigns simultaneously
  • Strong budget management, commercial awareness and producing campaign proposals with full business case and scenarios
  • Solid experience in managing various and multiple number of stakeholders
  • Communicates key insights in a way that is easy for less analytical stakeholders to understand
  • Takes ownership of campaigns; communicates and resolves issues at an early stage
  • Proactively identifies opportunities where personalised marketing can be used to help customers live well for less
  • Uses experience to come up with new ways of doing things to create positive change.

This needs combining with a positive attitude and an ability to work within a large, globally dispersed project team in a multi-cultural environment. You also need to be a self-starter, a logical thinker and a quick learner, with strong initiative and excellent communication, interpersonal and presentation skills, able to write clearly and concisely.

We believe in equality of opportunity for all job applicants regardless of gender, marital status, race, colour, nationality, ethnic origin, creed or religion, disability, sexual orientation or age.

Specialising within Energy Trading, Oil & Gas, Financial Markets and TV & Entertainment, Eaglecliff Recruitment is ISO accredited, a Member of REC and listed within the top 4% for Financial stability by Dun & Bradstreet. Please telephone for an immediate response or email your CV for a reply within one hour. Eaglecliff Ltd is acting in the capacity of an employment agency for permanent recruitment and an employment business for contractor resourcing.