Description
Digital PR Officer
Market rate - 3 months renewable
Bristol
Role Purpose:
The purpose of the role is to coordinate the digital PR activity to help deliver at pace with high quality, innovative content across the web helping to create growth in traffic and sales for the my clients website.
Scope of work:
*Deliver day-to-day digital PR activity working closely with the creative content agency and internal copywriter to distribute great content across the web to support organic traffic growth and sales through my clients website.
*Develop and support relationships with internal stakeholders within to ensure digital PR actions and content distribution is completed with pace and adds value to the Cars website.
*Initiate research-based insight to build target distribution lists of webmasters, digital editors and website owners for online PR distribution.
*Use your expertise in digital PR to develop relationships with the contacts on the distribution lists to focus content distribution effectively to online influencers.
*Complete relevant payments and invoicing to keep suppliers and activity streams operational.
*Utilise performance metrics and analysis to influence content distribution targeting to maximise content value.
*Conduct post campaign analysis to influence ongoing campaign development, optimisation and efficiencies.
*Work closely to integrate digital PR activity with social media channels.
Skills/Knowledge/Experience:
*Strong digital PR and content marketing skills.
*Knowledge of motoring services.
*Knowledge of digital marketing, with an advanced understanding of SEO influencers, creative content distribution and digital innovation.
*Social media
Would suit an ambitious marketer with significant experience in:
*SEO.
*Copy reviewing and editing.
*Creative content management.
*Digital PR.
*Digital marketing.
Qualifications/FSA:
*Certificate in Marketing or appropriate degree (preferred).
If you are interested in the role please send me a copy of your CV and I shall get back to you ASAP.
Spring Technology is acting as an Employment Business in relation to this vacancy.
Spring Technology is an Equal Opportunities employer; we welcome applicants from all backgrounds.