Description
Great Opportunity to work with Fortune 500 company in Atlanta!
Marketing Data Analyst (Oracle required)
- Description:
- Perform marketing performance analysis using customer data and software tools.
- Gather test and learn requirements from key stakeholders.
- Create and execute experiments to understand churn and revenue impacts ofmarketing campaigns and marketing programs.
- Develop and present Powerpoint presentations that outline test details, provide actions to improve marketing performance, and inform further testing and analysis.
- Reports directly to the Director responsible for campaign/program measurement and performance analysis.
Requirements:
- 5 years experience using Oracle SQL to acquire data for analysis and reports.
- Expert MS Excel skills with experience using advanced data management, statistical and financial functions
- BA in a discipline utilizing experimental design and statistical methods. MA preferred
- Comfortable developing and presenting Powerpoint decks to Marketing leadership that review test results and their meaning to the business
- Experience developing, executing and evaluation test/control and natural experients
- Lift over control
- Statistical significance
- treatment impact and ROI
- impact driver analysis
Must be local to Atlanta