Description
Marketing Projects Officer, Supplier Management, Marketing Manager, Report, Design, Event Marketing, Presentation, Marketing Campaign, Project Management, Copywriting, Negotiation, Influence, Market Research, Central Government, Public Sector,
To develop, deliver and evaluate specific marketing projects to help raise awareness of the client and promote its products and services effectively and efficiently.
Key skills
- Supplier management and briefing experience
- Design, print and production techniques
- Report writing, including evaluation via metrics and analysis
- Commercial acumen
- Copywriting for promotional and information purposes
- Planning and project management experience
- Delivery of integrated marketing campaigns
- Strong influencing and negotiation skills
- Exhibition and event marketing
- Presentation skills
- Knowledge of policing landscape desirable
Experience
- A proven track record of delivery, particularly to tight timescales
- An eye for design, with an appreciation of the relevance and application of brand guidelines
- A proven track record of delivering integrated marketing campaigns from planning through to implementation and evaluation stages
- A working knowledge of stakeholder segmentation and how to develop and target relevant messages to bespoke customer groups
- An understanding of the principles and application of marketing research techniques
- An understanding of digital marketing techniques and social media
- Knowledge of available channels to market and how to use them to achieve maximum impact
- An ability to always see things from the customer perspective
- Partnership working with business unit colleagues to achieve mutual gain
The role
Managing and delivering multiple projects, engaging with a wide range of customer groups, awareness of activities of change programme and how work aligns, sharing and circulating activity plans with peers, colleagues and wider staff, getting the best out of supplier agencies and ensuring work is of a high quality, befitting a professional body and delivered on time and within budget.
- Marketing plans and implementation
- Evidence of impact of marketing activity
- High quality written material with impact
- Delivery and analysis to deadline
- Working in partnership
- Ensuring all feedback is collated and acknowledged as an aid to planning and decision making, awareness of impact of activity on a range of stakeholders, including change programme.