Description
Digital Optimisation Designer/Marketing/UI/Design/Ecommerce/Digital/Contract/6 months/Guernsey/Flexible rates
The Company:
Leading online retailer
Profile of role
*To deliver a constant flow of designs that test the customer-effectiveness of all pages on the website, in emails and other assets that drive traffic to the website.
*To ultimately improve the effectiveness of every page, incrementally and repeatedly, with a continuous uplift in conversion and sales being the ultimate goal.
*Execution of the web optimisation programme to drive conversion rate improvements, supporting email marketing.
*To utilise design/optimisation tools, in adherence to any relevant standards and usability and accessibility principles.
*The Digital Optimisation Designer will not be a highly technical role, but will be expected to learn new concepts and utilise new tools for multivariate testing
Key tasks and responsibilities:
*This is not a particularly technical role, focusing on the layouts and visual assets of landing pages, transactional funnels and marketing promotional pages and is therefore based in Marketing where these changes can be devised to deliver real business value. For this reason, a fascination with how the design of an environment affects customer behaviour is crucial.
*Liaise with marketers and channel owners to ensure that designs developed meet requirements, including attendance at briefings/meetings
*Liaise with technical developers or third party vendors for elements of design activity which require their support
*Undertake the origination, collaborative creation, development and delivery of designs using HTML/CSS and digital optimisation toolkits which may include Optimizely, Maximiser, Sitecore, or others
*Deliver innovative design solutions in line with a given brief
*Contribute to the thought process of optimisation by industry scanning and keeping up with trends in the digital sector
Criteria - Essential:
*Online design experience, ideally with a broader design background, proficient in the use of Photoshop, Dreamweaver and any other design software including standard office productivity tools
*Interest in industrial design and persuasive design techniques
*Demonstrable competence to follow style guidelines and utilise CSS within an HTML development environment
*A thorough understanding of usability and accessibility in relation to industry standards.
*Ability to interpret a specific brief and deliver creative design solutions that fulfils expectations
If this sounds of interest then please don't hesitate to send an up to date CV for immediate consideration
Spring Technology is acting as an Employment Business in relation to this vacancy.
Spring Technology is an Equal Opportunities employer; we welcome applicants from all backgrounds.