Description
I am working with a global marketing agency who are looking for a Content Strategist.
Their client is looking to improve their digital offering to their customers and drive more traffic to their sites, by creating a strongly performing digital presence that addresses the following issues:
- Low discoverability of offerings through natural search
- Low conversions because of non-optimized customer experience
- Lack of consistency and variable quality of the online brand presence
The overall aim is to redesign their customer facing channels (web, mobile) via a responsive marketing website for each industry vertical that they deal in; we have completed an initial discovery phase from a content perspective and defined key user journeys, recommendations and started the implementation in March.
Main role responsibilities
- Working with client to identify content requirements on vertical level
- Working with client and offshore team to create production plan for what content needs to be delivered to offshore at what stage; liaising between client and Offshore to answer queries
- Working with product stakeholders to identify what product content can be used for marketing purposes; working with the UX team to ensure this content can be accounted for in user journeys and page templates
- Creating briefs for content production
- Developing best practice guidelines
The role will involve assessing the client's current websites, interview stakeholders and/or customers to understand needs and then define experience ideas and concepts as the foundation for a preliminary design framework. This will include identifying different content types, personas, map user journeys, carry out/participate in ideation workshops to define what the experience will look like for the client