Description
We are currently working with an incredible children's charity who have just undergone a large transformation around internal structure to drive better digital engagement and experience. This charity is established globally in over 100 countries and the aim to get bigger and better - they are fully committed to developing internal resource to support their values and ambitions. They are now looking for a Digital Marketing Specialist to join their team.
You will support the Senior Digital Marketing Manager to look after their email marketing, mobile marketing, online banner advertising, paid social advertising, PPC, SEO, and ensure consistency of messaging and tone of voice for their digital communications to reinforce our brand and priorities.
Key Responsibilities:
- Running email campaigns from journey planning through to build, send and evaluation, managing mobile marketing and social media campaigns
- Collaborating with in-house colleagues and third party agencies to monitor and evaluate campaigns and providing reports and analysis for stakeholders
- Ensuring consistency of messaging and tone of voice for their digital communications to reinforce our brand
- Liaising with stakeholders across the organisation to discuss ways to improve performance during live campaigns and to help them understand their digital marketing results
- Keeping clean and accessible records of project documentation and online account details.
To be successful you will have:
- Demonstrable knowledge of digital marketing practice and techniques of email, PPC, social media, banner ads and/or mobile
- Have experience of evaluating and analysing digital marketing results in order to make recommendations and drive forward improvements
- The basic Photoshop and HTML skills it takes to create high-quality emails
- The ability to quickly adapt to new digital products and use them creatively
- A track record of delivering projects to high standards with minimum support.