Description
CRM EXECUTIVE/CRM/EMAIL/SQL/EMAIL CAMPAIGN/DATA/ANALYST
My client based in Hertfordshire is looking for a CRM Executive for an initial 3 month contract.
Purpose:
To lead CRM projects and the execution of multi-channel marketing campaigns, with the support of the Commercial Manager, which support our customer contact strategy and departmental and channel specific objectives.
Responsibilities:
*End to end management of the build and launch of multiple concurrent campaigns, predominantly in the email channel, using our CRM platforms.
*Lead the development of process improvements, including onboarding to new software platforms, to ensure the timeliness, quality and accuracy of our campaigns.
*Support vendor evaluations and recommend technical improvements with a focus on automation and personalisation.
*Ensure effective collaboration with creative, technology and insight teams to enhance campaign delivery and platform improvements.
*Regularly monitor and evaluate channel KPIs and engagement metrics and present to Commercial Manager.
*Support the Marketing team with testing and campaign analysis requirements and take an active role in optimisation.
*Establishing and building relationships across the Retail team and with third parties to ensure successful project outcomes.
*Responsibility for the mentoring of a junior Marketing Executive to build their CRM skills toolkit.
*Champion CRM in Grocery Retail and regularly research and recommend improvements based on CRM best practice.
Experience:
*Experience as end user or support services with top tier CRM platforms (Responsys, Selligent, Salesforce, Experian, Adobe etc.)
*Can manage projects autonomously and processes to the highest standards and to tight timelines, ideally within retail sector.
*Working to numerous deadlines, some of which are short.
*Numerate and analytically minded and is able to work with data. Intermediate analyst skills, including SQL, advantageous but not essential.
*Capable of building and developing relationships with key stakeholders, both internally and externally including IT and insight teams.
*Focus on quality, accuracy and attention to detail.
*IT literate, including a high level of skills within Excel, Word and PowerPoint.
*A minimum of a 2:1 within a humanities or quantitative degree from a top tier university or demonstated relevant experience.