Description
Content designers are responsible for writing the content that will help users understand how to manage their tax affairs through my clients digital services. You will work with interaction designers, user researchers, developers, and policy and legal teams to help us create compelling digital services.
Understanding the needs of our users, making complex content simpler and transforming the way we communicate with users is critical to my clients Digital's success.
As a content designer you will be responsible for:
- writing, editing and publishing high quality content that meets user needs and creates outstanding digital services that users prefer to use
- communicating credibly with a wide range of people inside and outside of house.
- making sure customer journeys are the best they can be
- managing relationships with subject matter experts to make sure content is accurate
- accountable for delivering content assets that are accurate, timely, high-quality (based on insight and outputs of user testing, relevant to audience, easily understood, search engine optimised) and to the department's style
- accountable for choosing the best format for displaying information to the user - if we don't have one, we'll want you to suggest ideas or identify the gap
- making sure appropriate policy and legal checking within other parts of government happens, and that content is published quickly and efficiently
- monitoring the performance of content and tools and work with the Product Manager and a multi-disciplinary team to understand user behaviours and feedback
- identifying ways to improve the content and to iteratively improve the product
- at ease working in an agile environment with rapidly changing deadlines, workloads and goals and collaborating with others as part of an agile team
- Clearly explaining decisions and edits.
Skills and experience:
- extensive experience of writing for the web, with proven ability of creating content that is accessible and usable
- exceptional skills in convincing people that user needs and a usable approach is the only way to present information
- proven experience in using metrics and user feedback to define/refine content
- proven experience of working within a web application development environment, proficient in writing Markdown, picture sourcing and editing
- experience in choosing the best format for displaying information to the user
- experience in working with content publishing systems