Freelance Content Strategist | Global Agency

London  ‐ Onsite
This project has been archived and is not accepting more applications.
Browse open projects on our job board.

Description

I am working with a global digital agency who are looking for a senior content strategist to join their team. This strategist will be working with one of their biggest clients who are leading in Business Intelligence and academic publishing.

Project:

The client is looking to improve their digital offering to their customers and drive more traffic to their sites, by creating a strongly performing digital presence that addresses the following issues:

  • Low discoverability of offerings through natural search
  • Low conversions because of non-optimized customer experience
  • Lack of consistency and variable quality of the online brand presence

The overall aim is to redesign their customer facing channels (web, mobile) via a responsive marketing website for each industry vertical that they deal in; we have completed an initial discovery phase from a content perspective and defined key user journeys, recommendations and started the implementation in March. This person will be part of a multi-disciplinary team that will deliver across UX, content and technology.

Main responsibilities:

  • Working with client to identify content requirements on vertical level
  • Working with client and offshore team to create production plan for what content needs to be delivered to offshore at what stage; liaising between client and Offshore to answer queries
  • Working with product stakeholders to identify what product content can be used for marketing purposes; working with the UX team to ensure this content can be accounted for in user journeys and page templates
  • Creating briefs for content production
  • Developing best practice guidelines
Start date
25th July
Duration
6 weeks
From
Futureheads
Published at
19.07.2016
Project ID:
1170227
Contract type
Freelance
To apply to this project you must log in.
Register