Description
Integrated Marketing Manager - 5 Month Contract - up to £250 per day dependent on experience
My Client an eCommerce company based in Richmond is seeking a Integrated Marketing Manager to join their growing team for a 6 month contract.
Responsibilities
The role of the Integrated Marketing Manager sits within a newly created, strategically critical team, building out my clients brand across all customer touch points and helping to make my client the No.1 shopping destination.
The core responsibility of this role lies in driving creative excellence for my client UK through holistic marketing campaign design & development and establishing end-to-end connected customer experiences across screens and touch-points.
The role requires close collaboration with internal marketing teams to develop a fully integrated plans across all channels. Partnering closely with our agencies to develop impactful creative and innovative media plans.
Job Requirements
- Deliver with a collaborative working approach, pulling cross-functional teams together to deliver briefs and marketing plans. Project managing across these teams to execute the plans across all channels to agreed timelines.
- Generating a brief that results in truly creative work - from a design perspective through to innovative use of channels and partnerships. Partnering with the insights team to deliver customer business understanding required to translate into briefs for agencies
- Bring the brand strategy to life with innovative, creative, and insightful communications that build from our brand platform and are relevant to our customers whilst maintaining consistency with the brand guidelines but ensure appropriate local nuances are addressed
- Working closely with the content, social, digital, email, onsite and PR teams to ensure channel activity is developed and implemented in an integrated way creating a connected experience for our customers.
- Collaborate with agencies to deliver creative ideas, concepts, creative executions and assets/formats fit-for-use with the customer. Aligning the creative & media plans to work together to maximise the return on investment.
- Report on performance of campaigns and drive improvements ongoing. Optimising the media mix and consistently improve the quality of creative execution as measured by customer-relevant metrics including consideration, traffic, click-through rates, engagement and ultimately conversion rates.
- Manage the relationships with creative & media agencies. Manage client-agency relationship including ways of working, creative design/media planning and delivery processes, timelines, executional mandatories, creative quality and target optimization and measurement.
- Ensure seamless hand-over to trafficking and implementation partners.
- Support special upstream brand projects and new business ventures
Qualifications
- Significant marketing experience running fully integrated campaigns across all channels including ATL from planning through to production meeting agreed targets and outcomes
- Experience of briefing in and managing projects across internal departments and external agencies including marketing agencies, media owners and suppliers.
- Highly creative and idea-focused individual demonstrated through a proven track record of implementing successful and innovative 360 marketing campaigns
- Strong experience in evolving brands/creative concepts
- Significant experience in working with agencies to develop innovative media plans
- Budget management experience, to ensure campaigns are delivered to budget.
- Experience in reporting on metrics, insights and adapting plans
- Team player, is able to work together with many different stakeholders across the organization
- Strong understanding of ATL media channels
- Project management experience
- Exceptional communication skills required
- Proactive, self-confident, and highly motivated team player
- Experience of working in a fast-moving environment with competing deadlines and priorities