Description
My client a large global brand is looking for an experienced SEO Technical Analyst to join the team on a initial 6 month basis.
This position requires experience in search engine optimisation and digital analytics expertise. Duties may include but not be limited to: keyword analysis and selection; competitive site analysis; optimisation of site content; optimisation of meta tags; internal linking strategies; and site hierarchy and CMS content management. The right candidate also has excellent written, verbal, organisational and time management skills, can work independently and with a team, and is able to quickly learn complex SEO technical issues and explain them to stakeholders. Experience working across cross-functional, global teams is a plus.
Responsibilities:
- Translate business goals into successful search engine optimisation strategies
- Perform technical site analysis, competitive/keyword research, and link analysis
- Optimise various site elements, including site structure, link popularity and writing keyword rich content
- Develop ongoing SEO performance reports, which yield qualitative and quantitative trends for ongoing SEO efforts
- Create yearly forecasting reports for traffic and submissions
- Coordination of technical efforts with multiple tech teams and global market business partners
- Work with cross functional departments to develop and track all details of SEO initiatives
- Train and work with the developers to meet SEO standards when developing web experiences:
o Make certain that all pages have an applicable title and metadata element.
o Analyse code and build practice, and its effect on SEO performance.
- Oversee competitive keyword research and link analysis
- Monitor changes in algorithms and what impact those changes have to our SEO strategy
Experience Required:
- Ample experience with technical web site evaluations
- Ability to quickly and clearly examine algorithmic best practices, opportunities and solutions that are applicable to a site property
- Provide quality web site optimization recommendations, results & project deliverables
- Experience in using Adobe Analytics (SiteCatalyst) and creating reports, dashboards and alerts within the system
- Experience in using BrightEdge to provide keyword and keyword theme analysis, competitor analysis and technical onsite recommendations
- Strong ability in HTML languages with track record of developing content page templates for seamless implementation and positive SEO traction
- Solid understanding of sitemaps, spec requirements, implementation issues, and QA for various SEO-focused tasks.
- Show continued effort to develop technology skill sets or qualifications
- Stay current with industry best practices and search engine technologies