Description
Marketing Communications Manager
We are seeking a Marketing Communications Manager with experience of the payments industry to join JP Morgan - eCommerce division based in Dublin on an initial 6 months contract. The candidate must be a self motivated individual, team player, and have excellent communication skills with the ability to work in a fast paced environment and react to changes at short notice.
Summary
Based in Dublin, Ireland, this role reports to the Head of Marketing Europe. It is a pivotal role within a small and dynamic team. The right candidate will assist with the outbound Marketing activities for Commerce Solutions products & the eCommerce segment, to represent JPM as a leader in the payment space. This individual will conceive and develop innovative marketing programmes that drive demand, as well as craft the messaging and positioning for our products and organistion. In addition they will be responsible for the development, delivery and integration of industry, vertical and client insights throughout the Commerce Solutions Europe organisation, to successfully deliver meaningful, business relevant insights to inform Marketing Communications activities.
Responsibilities
- Develop positioning and messaging that differentiates Commerce Solutions products and our organisation in the market
- Sales enablement - communicate the value proposition of our products and organisation to the Commerce Solutions sales team across Europe, as well as internal stakeholders in the US and across the wider JP Morgan bank. Develop the communications tools that support the selling process of our products and positioning of our organisation
- Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Build and manage market and competitive intelligence resource library, to become an expert on our clients, the market and our competition. Partner with our US organisation and Research team to leverage global insights for Europe
- Mine data and translate into tangible insights for the business, recommending key Marketing Communications activities and tools to best service our clients and our internal stakeholders.
Qualifications
Required experience:
- Bachelor's Degree required, preferably in Business or Marketing Communications
- Experience of Product/Segment Marketing and/or Market Research experience in the Payments or Financial Services industry strongly preferred
- Ability to grasp and translate technical capabilities into benefits is crucial
- Knowledge of Market Research techniques, both qualitative and quantitative
- Highly detail-oriented, with strong analytical skills
- Very strong written communication skills
- Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties.
Significant expertise in the following:
- Power-user of MS Excel/MS Powerpoint
- An understanding of online/web analytics and the development of reports, metrics and dashboards using Google analytics