Description
Mobile Marketing Manager - Push Marketing - Email Marketing - CRM
Currently on the lookout for an experienced Retention Marketing Manager who has a good grasp of push marketing. The client in hand is one of the World's largest and most recognised E-commerce companies. They are looking for high-energy, self-motivated, committed individuals who are passionate about their work. Their team members enjoy a challenging environment that places the highest value on innovation, accountability and playing to win.
THE ROLE:
The role will be responsible for growing engagement for their app by effectively messaging their existing user base through push notification and email marketing campaigns and by leveraging your experiences, learnings and successes to create a playbook for other associated apps.
JOB RESPONSIBILITIES:
- Create and own user segmentation and our customer life cycle in order to align push/email messaging.
- Manage all aspects of email and push production; from creation and scheduling to approval and delivery.
- Collaborate and partner with internal and external stakeholders to develop processes and streamline push/email production.
- Create, optimize and oversee the push/email marketing schedule and calendar.
- Track and analyze results of push/email campaigns and conduct A/B testing to boost performance.
- Work with stakeholders to create and align KPI's.
EDUCATION, SKILLS & EXPERIENCE:
- Bachelors Degree or equivalent work experience. Minimum 4 years work experience and at least 2 years in CRM, push, email marketing.
- Passionate about user engagement.
- Excellent project management and the ability to communicate effectively across different internal and external audiences.
- Experience with A/B testing.
- Hands-on experience using email and/or push marketing platform.
- Knowledge and experience segmenting users and defining a user journey/life cycle.
- Ability to generate performance reports using MS Excel, PowerPoint and Word.
- Able to work well in a fast paced and pressured environment.
- Good interpersonal, written and verbal communication skills in English.