Description
Function Title: Product Manager (Smart) Advertising Market Place - or Smart Advertising Marketplace Yield Manager
Job description
We are currently seeking a Product Manager Advertising Market Place with strong TV, video and digital advertising experience to drive the management of the (Smart) Advertising Marketplace.
The PM Ad Marketplace will be a key member of a small team that operates as a lean, internal startup focused on launching a new national advertising marketplace and delivering the technology enabling multi-platform (TV, DVR, VOD, Online, Mobile), data-driven campaigns for broadcasters, publishers, agencies and advertisers.
You will oversee the implementation and handle/manage new digital ad serving, programmatic and analytics platforms. This role will be part strategic, but equally hands on in terms of ensuring they are utilising the best and brightest ad tech, systems and processes, and in terms of supporting them in the adoption of this new type of media selling.
The ideal candidate will possess a combination of analytical and product development expertise with strong interest in advertising, media (TV), data and technology related matters.
In addition to having broad knowledge of the media domain, he/she will add to the team a deep competency in analytically-driven TV media buying, planning and adserving matched with digital acumen.
Key Responsibilities:
*Work closely with supervisor to monitor the marketplace.
TECHNICAL MANAGEMENT:
*Help drive adoption of advanced advertising platforms (SSP, DSP, DMP, Media tools). Management of ad serving platforms and systems to ensure optimal performance
*Work directly with the selling side (broadcasters and publishers) who supply Our Company's programmatic TV and Video ad inventory to understand their platforms, technologies, and needs.
*Work directly with the buying advertisers/agencies, understand their platforms, technologies, and needs.
*Day-to-day support and training job towards the broadcasters (and agencies/advertisers), management of operational relationships and strategic and commercial aspects, both with broadcasters, third party suppliers and internal stakeholders.
*Assist in day-to-day project management of the development of targeting tools, dashboards, reporting, analytics and data visualizations
*Partner closely with the different internal stakeholders (tech, marketing, sales and finance teams) by providing them relevant day-to-day technical feedback in order to achieve the product vision.
STRATEGIC and RELATIONS MANAGEMENT:
*Check agency & broadcasters/publishers points of view on media/advertising opportunities. Identify new business opportunities with broadcasters, cable networks, advertisers, agency trading desks and other prospective partners.
*Provide strategic recommendations based on competitive research, metrics, analysis, reports, competitive analysis. Proactively keep abreast of industry trends and share knowledge with team.
*Responsible for training and development of assistant(s) marketplace management.
*Attend specific market/agencies/broadcasters-publishers and departmental meetings.
*Participate in creative brainstorm sessions, elaborate new business opportunities. Help identify, prepare for, and facilitate project meetings and communicate/coordinate with cross-functional groups including marketing, business intelligence, big data teams, engineering and ad operations to drive projects forward.
Desired Skills and Experience
*Bachelor degree or higher.
*5 years of experience in the advertising industry (TV and digital preferred): experience in TV media (planning and research) combined with online/digital advertising. At least 2 years of experience at an agency is preferred.
*Experience with television ad sales processes and technology.
*Knowledge of digital media and the video RTB/programmatic trading ecosystem
*Ability to understand and manage technical concepts and tools, ie the ability to run sophisticated adserving and ad selling technologies.
*Knowledge on TV and Video streaming technologies or able/willing to develop this competence
*Bring an understanding of the landscape of competitors, vendors and partners in adressable/programmatic TV and OTT advertising.
*Be an expert in television advertising technologies, companies, and terminology.
*Knowledge of digital advertising formats and commercial models ( understanding of pricing and partnership models including data, rev-share and GRP/CPM-based.)
*Good knowledge of the landscape of (new) media, perfect understanding of media basics and concepts, Experience knowledge of TV data/research. Working knowledge of audience metrics tools (cim, comScore, etc.)
*Ability to communicate concisely and clearly both orally and in writing
*Ability to manage multiple projects - Self-Starter/Demonstrates Initiative
*Works well in a Team setting, Thrives in fast paced environment