Description
As a Web Master & analytics specialist you will take care of the further development, implementations and updates of the companies website & other portals and app's in a dynamic and competitive market. On a regular basis you provide the reports, insights and improvement points of your actions.
You will be apart of the digital delivery team responsible for conversion-enhancing actions, the development of new online initiatives and the operational launch and optimisation of omni-channel campaigns.
More specifically, your task consists of the following matters:
You are responsible for conversion rate optimisation: A/B Testing, behavioural targeting.
You act as a bridge between various departments (digital, marketing, IT, sales, ...).
You are the contact person for our external partners in marketing technology.
You are also responsible for the content management of both static and dynamic content in order to increase the user experience and conversion even further.
You are factbase driven and are able to translate new innovative (data) trends into (online) concepts for our customers.
You are responsible for the entire web analytics and tag management of the company and are able to make this data widely available within the organisation and deployable.
You remain actively informed of developments at the crossroads of marketing and technology and help the company to make the right decisions.
You provide the necessary knowledge and documentation on behavioural targeting and analysis within the own department and with other stakeholders within the business.
A Bachelor degree or working and thinking level (preferably ICT Media Design or ICT and multimedia);
Minimum 5 years relevant work experience;
Knowledge of and affinity with online;
Knowledge of HTML/CSS/JavaScript
CMS experience (Drupal is an advantage)
Experience with A/B testing including tooling
Experience with Analytiscs systems (eg Google analytics)
You have a commercial heart, and you are good at understanding a Content Management System and therefore quickly understand the structure and coherence;
A team player with a creative spirit and an eye for detail;
An eager to learn someone who closely follows developments in the area of Internet & mobile;
A good communicator who expresses himself both orally and written fluently in Dutch and preferably also in French.