Description
Digital Optimisation Lead:
This role is absolutely critical for developing and delivering the plan to optimise customer sign ups, appointment management, satisfaction and retention for our Smart customers.
The Digital Optimisation Lead will draw on their expertise in combining analytics, user experience, web design principles and content to deliver a programme of activity to constantly drive enhanced performance.
We'll be looking to you to tell the story behind the data through analysing traffic flows from beginning to end across all desktop, mobile web and mobile apps. In doing this you will know how to optimise conversion, customer experience and identify opportunities, driving commercial value and return. Exiting stuff!
Working in collaboration with the Digital Business Partners you'll constantly be engaging key people in Commercial, Marketing, Energy Services and Customer Services to influence traffic-driving initiatives, propositions and CRM development to deliver results.
As someone who is deeply engaged in, and aware of external market conditions, the competitive landscape and emerging capability - we'll give you autonomy to identify opportunities and risks throughout the year, adjusting plans and tactics in response to market changes.
Why you should apply?
As well as a competitive salary and impressive benefits package you'll also get the opportunity to really shape the future of our business. Along the way, we'll give you all the support you need to develop your skill set and achieve your long-term ambitions.
We are committed to creating a diverse and inclusive organisation and to valuing the contribution that our employees make. We welcome and respect differences in culture, background, working style, education and other less obvious differences.
Our company
npower is one of Britain's leading energy companies, and is part of the Innogy SE group.
We serve around 5 million residential and business accounts with electricity and gas, with key sites in the South West, Midlands, North and The North East of England. Every year, we issue over 22 million bills and answer around 2 million phone calls.
npower is one of the most successful providers of energy supply and solutions to British businesses, and are the first energy company to be awarded the Carbon Trust Triple Award for sustainable management of energy, waste and water.