Description
Synergis is looking for a sharp, analytical minded analyst to lead customer journey automation efforts for the company. As a member of the team, this role will have the opportunity to shape innovative customer-focused programs designed to deepen member relationships and enhance acquisition efforts. Primary function includes implementation of multi-channel journeys, targeting optimal recipients for marketing initiatives and growing success for channels such as Email, Push, Display, and Search.
The role requires a passion to meet the needs, wants, and preferences of our customers, giving them the best possible experience while driving revenue for the company. The right candidate will be a quick study and demonstrate a knack for getting things done in close collaboration with technical, creative, and business teams in a fast-paced environment.
The position's most critical duties and functions:
- Management and execution of all customer journey automation campaigns across Email and Push channel
- Collaborate with business leaders on the planning and implementation of marketing campaigns
- Drive efficiencies in in campaign execution through increased automation and process improvements
- Perform QA review of all stages of journey automations to ensure they are built to spec, on-time, and defect free
- Troubleshoot and engage with business and technology partners to manage issues through resolution when required
Basic Qualifications:
- 5+ years of experience in CRM, Database, or Campaign Analytics role with emphasis on customer journey automation.
- Knowledge of SQL (experience with AWS Redshift a plus)
- Must be familiar with customer attributes and outbound campaign data
- Strong analytical skills, with a sound understanding of segmentation, targeting and positioning.
- Excellent oral and written communication skills
- Bachelor's degree in Business, Marketing, Computer Science, Engineering or a related field of study
Preferred Qualifications:
- Experience supporting outbound marketing teams, generating lists within a campaign management/CRM tool
- Proactive and solutions oriented
- Established track record of creativity and innovation
If you are interested in this position, please contact Rebecca Berry or by e-mail (see below)
Synergis serves a myriad of clients across nearly all industries, from start-ups to Fortune 100 companies. The outcomes of these relationships are demonstrated in a growing list of more than 300 clients and industry recognition's by Inc. magazine and the Atlanta Business Chronicle. From its foundation in 1997, Synergis has been successfully recruiting and placing IT professionals in all areas of information technology. Recently named the Best Place to Work in Atlanta by the Atlanta Business Chronicle, Synergis has been successfully recruiting and placing IT professionals for over 10 years. For more information about Synergis, please visit the company website.
Synergis is an Equal Opportunity employer.