Description
Senior Digital Analyst
Salary: £550 - £600 A Day Inside IR35
6 Month Contract (with a possible extension)
Working for a flagship brand
Responsibilities:
- Interpret data, analyse results using statistical techniques and provide ongoing reports
- Collaborate with the Product Owner for Measurement to audit the current digital analytics landscape, across tagging; data capture; and reporting
- Support the build of a preparation roadmap for GA4 roll out
- Lead the analysis and reporting into conversion rate optimisation across a number of retailers
- Lead the reporting across all retailers ensuring consistency, and with a focus on automation
- Acquire data from primary or secondary digital analytics data sources and maintain databases/data systems
- Work with the EMEA wide team to prioritise business and information needs
- Locate and define new process improvement opportunities
Skills Needed:
- Proven working experience as a digital analyst
- Experience of digital analytics tagging across both web and apps
- Experience in eCommerce analytics, with a specific focus on conversion
- Knowledge of statistics and experience using statistical packages for analysing datasets (Excel, SPSS, SAS etc)
- Extensive experience across a range of data, analytical and BI tools, including Google Analytics, Google Data Studio, Power BI, SQL
- Strong presentation and communication skills (written and oral)
- Excellent analytical skills with the ability to draw concise insights from large and disparate data sets
If this role seems of interest please apply, i will be in touch