Description
Senior Digital Insight Analyst required to joining our rapidly expanding Customer Insight and Activation team (CIA)
As a Senior Digital Insight Analyst you will have the opportunity to work on multiple projects with some of our largest projects. Reporting to the Head of Customer Insight & Activation, you will be responsible for analysing digital behaviour in order to provide key, actionable insight and critical recommendations to our clients. This is more than just an insight role; it's an opportunity to help shape the digital strategies of some of the world's leading brands and retailers! We mainly use the google suite: Google analytics for tracking data, GTM for implementing tags and a mixture of Google Data studio, Excel and Powerpoint for visualisation.
Senior Digital Insight Analyst key responsibilities:
As a Senior Digital Insight Analyst, you will be responsible for:
- Creating measurement plans that identify the customer behaviour to be tracked (you will work closely with our implementation analysts for this)
- Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels
- Using measurement tools to analyse visitor behaviour in detail, across a wide range of digital properties (websites, mobile applications, instore devices)
- Creating detailed insight reports that cover key findings and recommendations
- Presenting your findings to a senior-level client audience and helping them understand what it means for their business
- Working with our internal UX and design teams to inform the creation of new websites and apps
- Answering client queries and running training sessions with them
What we want from you:
- Extensive experience working as an analyst providing insight, ideally in an E-commerce setting (client or agency)
- Must have Advanced practical knowledge of Google Analytics
- Numerically adept in using Excel (or similar) to analyse data
- Previous experience supporting junior team members
Highly proficient in Microsoft Word and PowerPoint
Extensive experience working with senior client stakeholders
Effective time management and multitasking abilities
A proven track record of delivering large insight projects for leading B2C organisations
If you know some of this even better!
- Practical knowledge of visualisation tools such as Google Data Studio, Tableau and Qlikview (or proficiency in using R or Python packages for relevant visualisation).
- Experience working with any of the following tools is a bonus: Adobe Analytics, Google Tag Manager, SessionCam, Decibel Insight, ContentSquare, Optimizely, Monetate, Qubit, HotJar, CrazyEgg
Wunderman Thompson Commerce inspire people to shop online through digital solutions, driving growth for world-leading brands and retailers.
How? We create, support, and improve digital shopper journeys, across leading channels including retailers, direct-to-consumer (D2C), marketplaces (Amazon and beyond), and social channels. And we work with some of the biggest and most exciting brands around, such as Calvin Klein, MAC, Nestlé, Sainsbury's, Selfridges, Shell, Tiffany & Co. and Tommy Hilfiger.
Part creative agency, part consultancy and part technology company, Wunderman Thompson Commerce are unique in our ability to connect world-class strategic thinking and creative insight with deep executional capability across technology and operations. Together, this enables us to deliver winning commerce solutions across all major digital routes to market worldwide.
We're part of WPP, a creative transformation company who use the power of creativity to build better futures for people, planet, clients and communities and is recognised as a Leader in The Forrester Wave: Commerce Services.
Tell me more!
We are a diverse team of 1700+ commerce experts across more than 20 offices worldwide, including state-of-the-art offices in Watford, Central London and an eCommerce Centre of Excellence in Lisbon. We believe that growth through commerce begins with connected customer experiences that amplify the brand and drive business outcomes. We excel at orchestrating commerce touchpoints through intelligent deployment and integration of world class technology from strategic partners like Adobe, SAP, Salesforce, HCL, Shopify, BigCommerce and commerce tools, as well as driving sales from marketplaces and retailers. We have recently expanded our capabilities to include NN4M, specialists in Mobile Commerce and Satalia, experts in Artificial Intelligence.
Our reputation is based on our people, and we believe we have some of the best in the business - people who are inspired, energetic and straight-talking, and who really want to understand both our clients and their customers. We are happiest when we are innovating and shaping the future of commerce. We live and breathe our values and take pride in what our people achieve, empowering and respecting every one of them.
As our business grows internationally, we're looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services and websites in the world. Working as a team, no problem is insurmountable; we share in our client' successes and believe that anyone can show creative bravery no matter what their role is in the team.
At Wunderman Thompson, a WPP company, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.