Content Strategist / Copywriter

anywhere  ‐ Remote
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Description

Description
Our client, a digital transformation and strategic consulting from Alicante, Spain is looking for a Content Strategist / Copywriter with experience in content writing reports and digital content.

Key Deliverables:
-Develop an overarching corporate content and editorial strategy
-Develop content governance guidelines for tone, style, and voice
-Develop a system to ensure guidelines are followed
-Manage resources to generate required content
-Oversee writing style and tone for all content
-Analyze existing corporate content management systems and processes
-Analyze similar digital properties to define best practices
-Collaborate with technical teams to generate clear documentation for users and administrators
-Participate in research to gain in-depth knowledge of all user personas
-Participate in research on user thoughts and trends
-Help define content-related KPIs and ensure high ROI on all content initiatives
-Help define and carry out SEM strategy and collaborate with technical resources to ensure SEO
-Collaborate with marketing to improve content marketing strategy and ensure highest possible returns
-Participate in social media tactic definition to ensure spend is low while still obtaining benefit
-Define usability goals with project managers
-Devise usability tests to gather information and generate reports

Professional background:

Education:
-University degree of at least 4 years duration.
-Minimum of 6 years of experience, of which at least 2 in Content Strategy
-Academic level of English (writer, linguist, philologist, communication expert, etc.)

Experience:
-Experience analyzing marketing campaigns for adherence to content guidelines
-Running marketing campaigns and improving messaging based on findings
-Defining content-related processes and/or adapting existing ones
-Defining target users and tailoring communications
-Ability to work in various text media a plus (Office, HTML, CMS)
-Good knowledge to work with design tools a plus (Adobe, Figma, Sketch)
-Experience with online ad tools (Google, LinkedIn, Twitter, etc.)
-Ability to direct audio/video content production teams and knowledge of relevant tools a plus
Start date
ASAP
Duration
58 months
From
Outvise, S.L.
Published at
27.06.2022
Contact person:
Agata Slewa
Project ID:
2414199
Contract type
Freelance
Workplace
100 % remote
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