Description
THE JOB OPPORTUNITY : CREATIVE PRODUCER
Freelance Contractor may be considered for full-time employment following 5 month contract completion.
McBeard is seeking a Social Creative Producer to lead creative, copy, and strategy for the social presence of a brand-sponsored unscripted Youtube series and its cast. The ideal candidate will have previous experience in the following areas: 4+ years social and/or digital marketing experience, 2+ years creating sharable social content for 13-20 year olds, community management, social ad spends, art direction, and leading creative teams. This position will be primary point of contact between social team and Executive Producer, production, PR, sponsor, social platform reps, ad buyers, digital agency, and set photographers.You must be passionate (seriously, ok.) about social, exemplify strong verbal and written communication skills, the ability to make quick decisions, be a self-teacher, enjoy creating and refining your own position and others on your team, and have a good understanding of the voice and tone of the demographic (12-20 year old females).You must currently be active on personal social accounts, and be familiar with posting/engagement functionality and analytics available on Youtube, Tumblr, Instagram, Twitter, Snapchat and Vine. You will lead a team consisting of a project manager, YT channel manager, community managers, mixed media/animation designer, moderators, and social analyst.
Responsibilities:
- Lead art direction and copy tone for all creative across platforms
- Manage and lead social team
- Be primary point of contact between client, vendors, and production
- Create and execute strategy for social presence, ad buys, and sponsor integrations
- Translate creative performance into true takeaways and learnings for team and client
- Advise on surprise & delight, local events, and character development
- 4+ years experience in social
- 2+ years art direction or leading designers to create social content
- Thorough understanding of analytics + benchmarking on Twitter, Instagram, Vine, Youtube, Snapchat and Tumblr
- Tools: Google Drive, Dropbox, Keynote, Hootsuite, TweetReach, Photoshop, Excel
- Bonus: Experience in InDesign, Youtube channel management, production/reality development, digital marketing, copywriting/copy-editing, and/or web UX/UI considered a plus.
- We love social media, and we are seeking candidates who also demonstrate a passion for it.
- The best candidates will provide links to their LinkedIn profiles, Twitter accounts, and other social media URLs, as well as links to creative work published online -- whether that be art, writing, Tweets, or other content.
- We're most attracted to candidates who want to be the best and are willing to work hard, learn fast, put clients first, and execute quickly.
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